Businesses more than ever are ensuring that their front line employees are delivering the best customer service possible. However, things do not happen the way they ought to. Recently, on an United Airline flight a customer’s luggage, a guitar was severely damaged. After the matter was reported to the respective company personnel, the conclusion was that the guitar would not be replaced or repaired.
What did the customer do? The customer, a recording artiste became the company’s worst nightmare. He recorded a song and uploaded it to the popular video website www.youtube.com. Clearly, after this, the message was delivered to United Airlines and the company rushed to remedy the situation which will be causing the company a great deal in bad public relations.
There is a saying that any publicity is good publicity. However, I would have to disagree with this statement.
Global companies such as Ritz Carlton are leaders in customer service delivery. Employees are trained to deliver the best quality service possible. In business school students are taught of the Ritz Carlton Creed which all employees at that hotel have to walk around with and they must at all times be able to recite the entire creed. This company fully understands how important its customers are and are willing to invest in training and ensuring that employees are able to handle situations as they arise.
United Airline’s management should take a look at the model at Ritz Carlton and ensure that this bad situation which is encountered by thousands of other customers never happens again.
Bad word of mouth accounts can ruin the service quality for any company. Imagine this video is seen by millions of potential customers around the world and these millions forward this video which is entirely possible to other millions of potential customers. This is a nightmare and a horrible situation for any company to be in. Thus, the importance of training employees to handle situations such as this is imperative and should be enforced.
The owner of the guitar reported this issue to flight attendants who showed no interest in the matter. Clearly they have heard many reports such as this before. Flight attendants in this situation should be able to comfort travellers in this situation even if it is the fact that employees regularly damage client’s property.
In concluding, companies should learn from this mistake. The world is open more than ever and the moment a customer is upset with the service delivery millions of potential customers are privy to this information. This could potentially lead customers away from the company if this matter resonates with more customers. Companies should seek to train and ensure that front line employees deliver the best service possible. The customer is always king.