I enjoy the finer things in life, can I say fabulous. I enjoy these things because I appreciate the concept of marketing. Marketing is integral to every business and any entity, person, thing that can incorporate basic marketing concepts will be successful. I studied marketing in university and this is an area that I am passionate about but it’s an area that is highly underestimated by so many.
Every product you see out there needs management. Most managers who manage them are called Brand Managers. The role of these managers is simply to apply the concepts of marketing, to increase the product’s perceived value to the customer, brand equity and most of all to remain profitable.
This form of management is not only relevant to products it transcends in all areas. More than ever entertainers are using marketing to build an image for their market and to improve on the appeal they have. I am passionate about this area simply because when the concepts are applied it works miraculously.
I appreciate artistes like Beyonce because her management clearly understands that she is a brand and everything her management does is in line with this. I am not a great fan of the music but you cannot ignore the powerhouse that she is. From the clothing, to the performance, to her persona and image on stage everything must be right. Entertainers who grasp this will always be successful knowing that they produce creative, great music. The music industry is a challenging one with so many players in it. The challenge to top performances and create music that people will listen to is understandably remarkable. If you look at Beyonce’s performance each time, everything is done live, with amazing lighting, back-up dancers, singers, clothing. Everything ties in to create the person we know today as Beyonce.
I live in a developing island, Jamaica and this is the birth place of reggae and dancehall music. Some artistes here understand marketing. Sean Paul and Beenie Man are just two that understands what it is to have that full package. If artistes here understand the power of having an image of quality, and ensuring the music has quality and is current, they can be huge stars. They may not be a MJ, U2 but they will have a following that will always plummet them to huge successes in the music industry. You may say funding and having the money is important. This is critical but this is not a limitation because entertainers today more than ever are making it. Therefore, put in the investment and you will see the returns. The world will be at your fingertips.
D’angel image forms part of this blog because I think she is the only current dancehall artistes who shows she is understanding the concept of marketing. She is featured on many shows locally and internally. Kudos to her. Keep up the good work. She will tell you she has not reached where she wants to go but clearly if she keeps focus on her image and production of quality music the sky is the limit.