Archive for November, 2009


If you are new to this blog I have a deep, deep passion for Marketing and Advertising. I will forever appreciate this field and any business that really use the basic skills to advance their companies and their products. I appreciate it so much because it is the only thing I know.

Advertising has been a sore point for many people. The impact advertising may have on potential viewers is great. Creators of advertisements understand this fully and they will exploit the opportunity while being legal to persuade the consumer to purchase a product or to buy into a service. Consumers therefore have a responsibility to take these advertisements with a grain of salt. There is a line in advertising that ad creators try not to cross and this is being deceptive. I have an issue with adverts deceiving people, misleading them to the point where they consume the product and it does not perform the way it was intended to.

We live in the 21st century where everything has to look posh, awesome, appealing and appear to be the best. With demands from companies and an emphasis on profits to be made, pressures are placed on creative teams to create an advert that will rival the competitor. Not only to compete but also to make the advertisement so appealing those consumers will demand the product. Creating an advertisement should take time. Determining the image of the product, partnering that with the right talents, choosing the music, the lighting and the camera angles are all some of the factors which the creative team has to take note of. A whole slew of other considerations which make the final product appealing and persuading.

Can you imagine the thoughts that go in to advertise fashion and products for the face and hair? In developed markets like London, Europe and United States of America where the quality of advertising is high, it takes much effort to produce.

An advertisement in question in recent days is one produced by L’Oreal. The ad features Cheryl Cole (judge on X Factor, huge celebrity in the UK) who in the advertisement praises the product Elvive Full Restore 5 hair care line for making her chestnut “full of life, replenished with healthy shine”. The fact is Cheryl Cole’s chestnut was not entirely her real flowing hair. Should we be having an issue with advertisements like this?

C Cole

Beauty has come under scrutiny many times before and this will never be the last. I have an issue with people having an issue with this advertisement.  First and foremost females who wear extensions do not refer to their hair as fake especially when it blends in with their ‘real’ hair especially when their real hair accounts for much of what you actually see. Females can also confess that when commenting on a friend’s hairstyle they don’t say “Your wig looks good!” instead they say “your hair looks good.” This is in the context of wearing extensions coupled with your real hair. Now if your entire head of hair that I am seeing is from a plastic package then we can conclude that your hair is fake and you are indeed wearing a wig.

Personally I do not see anything wrong with the advertisement because an advert of that nature for it to be effective it has to have some form of fantasy (lies oops) to it. In the advertisement clearly not all of the talent’s hair is false and you would have only known that if you know what extensions look like and if you have worn them before or read it online. The celebrity in question has made extensions apart of her routine look so to say she has done this and it is deceiving to people is ridiculous.

I also have an issue with advertising critics who claim that adverts should be appealing to the normal person. Therefore, advertisements of this nature – fashion related will make ladies feel insecure and affect their self esteem. Rubbish! If an advertisement is going to make you feel bad, you felt bad long before you saw the advertisement. I will not buy the argument that advertisements should ever start using normal people to sell the products. If this worked more companies would have been doing it. Dove has started that trend – saw the features of Oprah but I do not like it. It contradicts the image and position of what the product has established. L’Oreal mentions in their ads ‘because you’re worth it.’ The marketing campaign works because they use celebrities who everyone seems to aspire to be. That image of everything looking right cannot be compromised. It is not by chance the make-up is always right. It is not by chance they are always smiling and telling you how wonderful the product makes them feel and look. It is all a strategy to make you walk to the retail store and purchase the product.

Stop complaining oh how she isn’t wearing her real hair. I must confess I know nothing about hair extensions and rightfully so. However, the first time I saw the advertisement I did not think about her extensions, I thought about the obvious she has great hair and any girl who uses the product will experience the same thing because they are worth it. When I buy facial products which I desperately need to look the way I do lol I don’t want to read or see that the product will make me look normal. I am looking for it to say it will give me clear skin and all those good things. So consumers gravitate to products which makes them look, feel better than they previously did – takes them to a higher level.

Stop again, did you see the advertisement. Really? Watch again and look at 0:21 seconds. At the bottom of the screen it says “styled with some natural hair extensions.” That is all the advertisement needed. Of course in that 30 second advertisement all you were looking at is her ‘real-hair’ and the outcome after using such a product. From an advertising, model-talent’s perspective that’s all that matters – you looked at her hair and wished you had it.

Click reply at the top of the post or Reply located at the right of the first comment to have your say.

Let me first start out by saying I was on Nationwide Radio in Kingston, Jamaica promoting an expo. I am the Event Officer for the expo. I didn’t want to appear on the programme but I eventually did. People who listened to the broadcast expressed that they were impressed and liked the delivery.

I have a personal issue that I will be working on. My demeanour does not speak of my potential and abilities. I hope I am expressing myself well. Most people who know me do not really KNOW ME. I appear to be reserved, laid back, unenergetic and conservative. Although that may be true, I have the ability to turn on the energy when needed. Some folks today call it an alter ego. I may be reserved but when the opportunity presents itself I turn into a total different person full of energy and life. It causes people who will offer opportunities to hold back because they don’t know what I am truly capable of.

I am a talented young man who is really underutilised in my job. So today, when I turned on the alter ego (no name for that person yet) my boss was really overwhelmed and seemed particularly impressed with my delivery. I want to get to the place where I turn it on all the time. I just hope I won’t turn people off.
You can’t have your cake and eat it, I guess.

Dancing with the Stars

Last night I watched the finale of the Dancing with the Stars. It was an entertainment night, filled with excitement and of course the revelation of the winner of the season. It was a surprise to see Donny Osmond win over Mya. I really think with all my heart that Mya would have taken the trophy home. I wanted to see her win. Her dance routine not ignoring her partner were always excellent and it reflects the perfect scores she received in the season.

However, the point must be noted that the core target audience may just have voted more for the winner. Clearly, if the winner was decided on the fact of delivery over the season then Mya would have won. Some people would argue that Kelly should have won based on the fact that she was the most improved. The fact is voting process was used and sometimes it isn’t fair.

 

My Favourite MYA

 

 

So of course, with Donny winning someone else would have taken the night. Whitney Houston was simply fantastic. I will only say this – her addictions may have affected her voice but she certainly can still deliver a great performance. Her songs on the night, I am still on cloud nine over it. Sorry! The videos are posted below for your viewing. The last song on the first video is one of my favourites from Houston so you could imagine my excitement and jumping in the house when she started to sing it. I have also posted a video of the song “I wana dance with somebody” from Whitney Houston back in the days. I have posted it because this is the real performance of the song. Enjoy.

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Water Cooler Ed. 11

Welcome to the eleventh edition in the series of the Water Cooler – appears every Sunday on this blog. This feature will highlight what’s hot, topical and up for discussion.

Here we go.

I think this is a great idea – endorsing a blog. This is a blog for all fashion lovers. enjoy http://londonlouie.blogspot.com/

Politics

I love education and support lifelong learning. Just after completing my undergraduate degree I am looking to pursue higher education. Not because it is an opportunity to take advantage of but I appreciate the benefits of education. Graduating in a recession is painful. Job opportunities are not forthcoming the way you would intend it to be and your bills just pile up. Education is so important that without so many people are left behind. They are left behind not because they want to be underdeveloped but because of so many other reasons.

 

Cost

It costs so much to get an education today. To think that governments support this type of structure is shocking when they are so corrupt in their own ways. Nations that begin to accept education as the way forward think differently and treat their people differently. Everyday I wish education was free. I have so many friends back home in rural (country) Jamaica that have the potential but because they can’t afford higher education, it holds them back. This causes some people to think ‘oh they want to be like that’ but they don’t. They genuinely cannot afford millions of dollars for the basic qualification for an entry level job in the field they would study in.

I cannot fathom to think what it is like to live in a country where education is free. I cannot fathom to think what it is like to be accepted to a school without paying those ridiculous fees!

To think all of this can be made right if the proper investments and structures are in place makes me flabbergasted. It is time education be made free. Give everyone the chance to rise.

Thanks Oprah for giving young, bright kids a chance in Africa.

Entertainment

Speaking of Oprah, she made a huge revelation on her show last week that she will be ending her contract to start her own venture – a network.

What Oprah has done in her lifetime is a tremendous accomplishment. She has been an inspiration to not only those of her race but to others all over the world. I read some articles online which questioned the hype around this announcement. Just remember it’s Oprah. She even endorsed Barack Obama. Some would argue a key endorsement for the women vote.

Oprah has been an agent for inspiration for many people. For what she has done is huge, great, big. She is larger than life. I must say I appreciate her work as a presenter and anyone who aspires to be in that industry or area of work would look to Oprah for inspiration. Give it to her. Doing that for 25 years is a tonne of work. It is a happy feeling leaving it when you are at the top. Let’s not forget she will not be going away in retirement now, she is just gearing up to make some more money and continue the legacy she has started.

Love & Relationship

Couples today have so much going on and finding the time to bond can be a hassle. The tip for this week is to find time to communicate. Try communicating just before going to bed or before getting out of bed.

Photo of the Week

You will never guess what this is? I will reveal it to the person who comments and gets it correct. This is my friend’s photo – actual image.

I downloaded the Blackberry WordPress App. I find it to be very user friendly. I have gotten the full hang of it yet but I intend to use it to post new topics on my blog.

This is really refreshing since I am having a bad day at work.lol Thanks WordPress for delivering on this App. Love it.

You know my blog is about advancement of the human race. Technology changing our lives daily. What’s next?

Welcome to the tenth edition in the series of the Water Cooler – appears every Sunday on this blog. This feature will highlight what’s hot, topical and up for discussion.

Here we go.

Politics

PALIN CABINET

Palin

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Oprah

Sarah Palin’s interview with Oprah Winfrey will be a hit. It will have the media talking for the next two weeks and beyond. The political pundits who spewed hate against this lady will cringe when their deepest fears are realized when she inevitably runs for President the next time around. Please clear the thought of a second term for Obama. The economic situation will change all those dreams. The fact is Sarah Palin represents to the ‘tee’ the ideal Republican Party candidate and could be a force to reckon with if she makes that decision to do the right thing. I am compassionate to those folks who today think Palin is not dignified or unqualified to serve as President. That would mean the others who served and is serving in that same position aren’t worthy themselves. The Palin brand will see traction in the coming years and it gives her more time to create the right image for the post. Do not forget a day in politics is a long time.

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Obama

So Obama faces a decision to send more troops to the war torn Middle East country. This decision will define his presidency and I can’t wait to what is going to come of it. Obama campaigned to end the war. I don’t know if this is a broken promise but I would have loved to see him with the balls to leave Afghanistan and really bring about that change he preached – campaign and joked about.

 

 

 

Entertainment

I got to watch The Kardashians yesterday – the one featuring the infamous wedding with Khloe and Lamar. I am a fan of the show – have always been. Don’t we love the drama? There is one thing I have noticed from the show. Of all the drama we have known the family to deliver you get the picture family values are at the foundation of this family. Of course, we can imagine the disgust and quarrels a family goes through when someone plans to get married after meeting the other under a month. We normally think the person is crazy because of the sudden decision. All in all, families are best when they come together and share the joy of others.

Khloe & Lamar's wedding Oct. 6

Khloe & Lamar's wedding Oct. 6

Many may think its another fake marriage and fake love. Who knows?

Photo & Inspiration

My friend took some pictures at the famous Rose Hall Resort & Spa. Enjoy some pictures below. They are lovely – hope you’ll like them.

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What is this?

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Love & Relationship

The tip for the week is “Do not nag your partner.” Quit it.

Advertisements are a form of communication that is used to persuade consumers to purchase a product. Advertisements form part of every marketing plan of a product or service and takes on different forms as technology increases. The costs vary and while some may be expensive, companies invest a lot of energy and monies in getting them right the first time. Most large businesses do not develop advertisements on their own but contract agencies to perform that aspect of the job. We cannot deny the immense power advertisements have on a potential market and will not underestimate the powers they may have over a particular group of people.

As marketers, we have to be very careful with the messages we send with an advert. In that, when you create an advertisement you have to ensure that are not violating rights and also not discriminating against any group among others while at the same time accomplish other objectives. Advertising executives with their creative teams must ensure that these advertisements do not offend a group and that to me is the most important factor to be considered when creating advertisements.

The Jamaican market is not an educated one and that is no excuse to produce adverts that are not fashionable, full of taste and ones that are refined. Recently, over a year there have been advertising campaigns promoting energy drinks. Of course in a sexualized country like Jamaica, sex doesn’t only sell it is embedded in everything we hear and see. This is not to say that this does not exist in other markets and are with other products or services but it exist in a raunchy way.

In this post I have decided to analyze two advertisements that promote a similar product. Both are energy drinks but the company has decided to highlight the feature where it assumes to help someone’s sexual drive. Nothing is wrong with that, some people need the help and are grateful for such but it shouldn’t be done in a distasteful way that offends groups especially when the ad is booked to be seen by children.

The first video below is the product called Magnum. They released this video maybe over a year ago and had the tag line “a mus di magnum inna him” which translates in English to mean “It’s the magnum in him”.  The advertisement depicts a couple in a bedroom. The woman slips in the bathroom to take a break apparently from the hot sexual experience. Overall the advertisement although sexy is tame to some extent not giving much away, leaving much to your imagination. Watch below.

The other product called Mandingo is another energy drink which promises to assist you with your sexual abilities in the bedroom. On the streets Jamaicans combine this product with beers to make a stronger drink which even heightens your ability in the bedroom – so they say! This advert however, is very trashy, offending and is distasteful in every way. This advertisement should not have been approved with the extreme and over the top sexiness. This advertisement is shown when families sit to watch television on any given evening. In posting the videos I have decided to post the first Mandingo commercial.

I am not amazed with the production of some advertisements in Jamaica. I know people who create advertisements for major international companies here and they have no experience in marketing only a connection and network. It is sad because they give others in the field a bad name because of their poor reputation. My favourite video above is the first one – I must say. The female talent in the advertisement is very convincing, and she does a great job by not being over the top – just safe. However, the female talent in the second video who is a popular porn star is very raunchy, sick and unappealing. The second Mandingo commercial is so in your face and it makes it blah. Nothing to aspire to be or anything left to the viewer’s imagination. Anyway, that’s Jamaica advertising for you. Don’t get me wrong we have great ads too.

We couldn’t end on a bad note, so I decided to post an advertisement from Japan. It is an energy drink and just watch how sexual abilities doesn’t play a role in the advert. We know Japanese to be hardworking and ambitious people-they accomplished just that in the advertisement.

Entertainment: Bits & Pieces

Tye Tribbett came to Jamaica for a concert on Sunday, November 8, 2009. I was not the biggest fan of Tye Tribbett but now I am a huge one. I decided to attend the concert just mere hours before it started and would never have regretted it.

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The concert was simply fantastic. All the other guest performers did extremely well which made the night in Kingston, Jamaica even better. I loved his performance from the beginning to the end. His back up G.A choir was on point. Who knew six people could deliver such a huge sound? I was impressed and that is no easy feat. No lie they looked horrible. I expected him to be dressed a little bit better – was too casual for me.

beyonce

Beyonce

 

 

 

I hardly attend concerts because they (singers and artistes) cannot deliver the same sound they record in studio because of the different edits used to create the final edit. So I prefer to listen to the tracks on a CD or even online. Beyonce is an exception to this rule though. She has the ability to deliver an entertaining show and that makes her so popular even today.

 

Great job Tye Tribbett and hope you will come again.

 

Rihanna looked amazing. Well, she looked stunning as she collected her award as Glamour’s Woman of the Year in New York. With all the hurt she has suffered earlier this year, she is certainly looking for bigger things now.

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Welcome to the ninth edition in the series of the Water Cooler – appears every Sunday on this blog. This feature will highlight what’s hot, topical and up for discussion.

Here we go.

Politics

18_64_111606_hoyer_pelosiThere is never a dull day in politics. I mean today you’re in; tomorrow you’re out with the possibility of getting in again. Just a few days ago republicans were celebrating their wins in the governor races, last night they lost the bid in reforming health care. This is a win for Obama and I’m sure he rested well on Saturday night. The fight isn’t over as yet though. The bill goes for a fight in the Senate and then we will see what becomes of the unread bill. I didn’t believe the bill would have been passed but congratulations for to the Democratic Party and to Nancy Pelosi for bringing on the fight.

I did not see the news coverage on the vote in its entirety but I certainly heard the cheers from the Democratic supporters who have wanted this for a long time. It may be good timing and it may a political disaster for politicians.

I am not going to fight the bill this week just to say that politicians owe it to their constituents to read the bill in its barack-obama-happyentirety. The lies that were told about this bill were outrageous. We cannot even trust news agencies anymore to provide the factual details on the bill. Moving on I only hope the truth about this bill, its effects on taxpayers will be told.

Entertainment

Rihanna Speaks

Below are videos that show the 20/20 interview by Sawyer. This interview was intimate, damning for Chris Brown, and it made Rihanna look amazing. From a PR point of view, this is what you want to accomplish in an interview like this. This interview outclasses the Oprah, Whitney Houston interview by far – made it look like a joke. This will give Rihanna the comeback she deserves from the battering Brown gave her on that night. It also makes Brown look bad, with his career in limbo.

Inspiration of the Week

2072865350015798315S500x500Q85Always laugh when you can. It is cheap medicine. – Lord Byron, 1788-1824

This is a review from a normal guy who is not into movies but was impressed with the movie The Stepfather.

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The movie is directed by Nelson McGormick who turns out to have directed the movie Prom Night.

“The Stepfather” was captivating from the start, with unexpected twists which leads to a riveting end. The Stepfather deserves a “thumbs up” and a rating of four out of five ( in my book).

The movie begins with David Harris (Dylan Walsh), a father who killed his entire family. He moves to Portland and meets a divorcee Susan Harding (Selah Ward) who falls in love so fast, she is blinded by his violent and secretive life.

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One of the reasons I like this thriller is because it moves pretty fast with interesting twists. Kelly Porter (Amber Heard) and Michael Harding (Penn Badgley) the son shares a beautiful relationship. There are some sexy scenes with Kelly that I’m sure every guy would enjoy. I mean she’s always in her underwear. The styling was average, I wanted Susan Harding, the divorcee to be more of a diva – but it works.

On the reality side of things, I thought the wife would have been more critical. She was too easy but guess what; it’s a movie so expect that – dumb things happen. The movie was not as bloody like other horror films (which I liked), very conservative on the bloody side. The music was great though, scary at most points and I felt the gruesome passion involved.

THE STEPFATHER

The ending is not what I had anticipated; but it works. It ends with a message of continuity, or it hints at it.

This blog endorses The Stepfather. Love it.

Watch the trailer below.

Obama’s Nightmare!

mcdonnell_christie2_doomsday_604x341Just mere hours ago two republican representatives won their governor races. This is an exciting time for the Republican Party since their landslide loss in the general elections. This means that Obama will have a harder time passing his agenda based on the politics.

With this the only election before 2010 the media was excited about this ‘local’ election. I watched wall to wall coverage on Fox News and CNN as they delved in on the issues and messages within the wins. It is a horrible time to be President because of the myriad challenges Obama faces. He has failed to deliver on stimulating the economy and what is being stimulated aren’t jobs, jobs, jobs which the people really need.

Today, Obama is looking back wondering what went going wrong. Is the honeymoon all over?

If you noticed, liberals and moderate democrats have been distancing themselves and the President from the democratic candidates – which is only politics. However, Obama campaigned especially for the former Governor – Corzine. So to say Obama’s role was absent should not accepted as an argument.

It is interesting to see how future elections will go since the two democrats who affiliated themselves with Obama lost. It is an exciting time for politics and we just can’t wait for 2010 to come.

Interpretation of this win

People are upset with Obama. He ran a campaign saying he was different and he was about to change Washington. The truth is this is all political talk and he has failed to change it. He has pushed forward legislation which increases spending at a time which governments should be cutting back. As this goes on, more jobs are being lost, more homes in foreclosures and people are struggling. These wins are intended to send a signal to Obama that hey it’s not all democratic country yet. Weeks ago there was a report saying that republican numbers are dying. Well we saw what happened. Republicans are on the rise and are back on track.

PALIN CABINET

Will we see more republican representative elected in 2010? Or will be see democrats retaining their seats?

Time will tell. The fact is if Obama continues on this road of high spending, higher taxes, he will not see a double term. Was he ever thinking of one?