Tag Archive: Articles


In 2010 …

The year 2009 was a bad year for many people. Many will also argue that last year was a successful one. We cannot deny the significant events of 2009 that affected the world a great deal. The few people I have exchanged words with are determined to make 2010 better than 2009.

For many business owners it was hard staying afloat. With a crumbling world economy and consumer spending at an all time low, businesses were forced to offer more sales and discounts. If companies are to succeed this year they better be willing and open to think differently. If you were offering kitchen wear in your store, now will be a good time to offer something new – like cooking lessons. Businesses will have to reinvent themselves if they want to remain in operation. Furthermore, it may be the best time to start a business. Consumers will be reducing their consumption, therefore companies who tap into a niche market will be more successful.

The optimism and new prospects people are feeling, I think will make most survive the new year. Most governments would be seeking to increasing taxes and finding new ways to cut government spending. If you’re an American you may see health care reform, new job opportunities while Caribbean countries like Jamaica will be in for harsh economic times. Most companies will rebound when the American economy gets back on track.

It will be a super year for entertainment. Whether it be music, fashion, movies, sports, even blogging. Blogging this year I believe will be even more popular. If you happen to be reading this post, Welcome and do return again. People are coming off a bad year and they will be looking to date even marry. Depressed and lonely people are searching for happier times and if you can provide that excitement, fun and positive energies then it may be a good time to get hitched. Social networking sites are going nowhere to give it a try.

Two thousand and ten or twenty ten however you say it will be a year filled with new opportunities, life, love and success – in your job or at the bank.

Have a great year – to all the bloggers who share on this blog. I won’t call any names – I will get in trouble – check the blog roll. Love all of you. Keep posting! Make this your best year yet.

Advertisements

20,000 Hits

Gracias

Gracias

A time to celebrate again! This blog received another 10,000 hits and we are now celebrating 20,000.

Merci

Thank You

I am so happy my blog is growing. I would never have thought bloggers would be interested in what I have to say. To the people who I motivate, inspire, and share information with – having fun, the laughs, the sad moments. This is for all for you.

Sitting here at home thinking about life, pondering about the next move and the opportunities that will come. However, something happened today and it made me really think about the word ‘reputation.’ In college, students can fool around and get away with it. By that I mean, if you fool around ‘well’, you can still have a great job and command a good salary too. I remember years ago when sex tapes were becoming a trend. A tape was released through hackers with a college couple. Of course, no one cared about the male who was also visibly on camera but more emphasis was placed on the girl. With all the reasons for that, it must be a horrible feeling for your most intimate moment to be seen by hundreds of people and the internet!

MagnifyGlassIn the professional world, you are recognized and are judged by your latest project. People tend to forget what you did years ago but the blunder you created minutes ago will remain fresh in their minds.  Being on the job keeps you on your feet. More than ever, job security is on everyone’s mind; forcing people to be productive and efficient. Having people’s trust is critical because they depend on you not only to perform but to surpass expectations. The mere fact you got the project to work on wasn’t a trial and error judgement, more so, it was a deliberated process (most times) based on your skills and competencies. When someone who entrusted you with a duty and in the middle of it withdraws that responsibility to give someone else, it shows you’re incapable of delivering on what is expected. It is alarming because those who you expected to look up to you and who you wanted to impress will now have second thoughts. Because they had high expectations of you and they are now saying and thinking you are not the ‘big fry’ you claim to be.

Sitting here at home, after a lovely Jamaica meal I think about those who are being referred to others because of their tremendous quality and delivery at what they do. Recently one of my acquaintances was referred to a new project. Although there are options in taking a decision, there are ramifications if you turn down someone’s recommendation, especially if it comes from an esteemed, prominent person.

All we have in our professional life is our ‘reputation’. Without it, it may cost you the next job opportunity. I will encourage employees to start creating a reputation that has hard work and Excellency as its foundation in the workplace. The only thing we can build and hold on to is our own reputation. The next time you get that job/responsibility from your boss, suck it up and complete it with pride and hard work; See the forest not the trees.

Welcome to the fifth edition in the series of the Water Cooler – appears every Sunday on this blog. This feature will highlight what’s hot, topical and up for discussion.

Here we go.

Others in the Series:

Water Cooler, Water Cooler Ed. 2, Water Cooler Ed. 3, Water Cooler Ed. 4

Politics

On Friday October 2, 2009 the Obama administration traveled to Copenhagen, Denmark to encourage the International Olympic Committee (IOC) to choose Chicago, USA for the 2016 Summer Olympic Games. Competing with Chicago were Madrid, Tokyo and Rio. With local issues behind and pundits crying out for him to stay and focus on the problems affecting the country, Barack Obama flew to Denmark to make the case for Chicago his home state.

Later in the afternoon, the first round of voting eliminated Chicago’s bid to host the 2016 games. Many people especially Americans were shocked and flabbergasted by their early elimination. The energy surrounding Chicago’s bid and information that the media reported was that the decision would have been between Rio and Chicago. Oh how they were wrong?

When I heard the words “Rio de Janeiro” to host the 2016 Olympic Games I had mixed emotions. I am happy that the South American country will be able to host the games of such magnitude there and it shows great leadership and planning on the part of the Brazilian team. The twitter world was lit up by this announcement with IOC, Chicago and Rio as trending topics. What also struck me was that many people seemed happy that Chicago had lost the bid. Were these sentiments ‘un-American’? Were theses feelings driven by conservatives?

In this post I want to share the information that was presented to the International Olympic Committee. I am doing this to give readers a front row seat in the presentations that were delivered. Below are the video presentations and speeches of Chicago and Rio to host the 2016 games.

I must say hands down the presentation by the Rio team was concrete. It articulated a phenomenal approach to the games. The video presentation outlined to the delegates was unique and displayed quality images to show voters what they would expect from Brazil hosting such a game. The video presentation made you believe that this would be spectacular; it challenged your imagination and made you believe that athletes would live their passions in Brazil. This was followed by a moving speech that was delivered with such emotion and one that would make the delegates move to action to choose Rio as the perfect destination.

The Chicago bid was different from the Rio presentation. In that it presented the information but was low on substance – imagery.  The presentation would be what my lecturers accuse my classmates of having – it was all over the place. It was not compelling and not believable. As we saw in the Rio presentation a focus was on sporting activities and the athletes; I did not see that in Chicago’s bid. I got the impression that they (the athletes) would be spread across the city like nomads. In Rio’s presentation, although they (the athletes and games) are in four areas, it had an aim in mind. I watched the videos carefully and nowhere in Chicago’s video do you see people. They talked about humanity and friendship and one would have liked to see two people laughing or sharing something. The video showed buildings, google earth graphics and animations the entire time.

michelle-obama404_676280cSpeeches by the Obama’s and the others didn’t help. Michelle Obama before her trip to Denmark said the Obama team would be taking the bid as the Iowa primary. What was their focus? Clearly they thought these delegates would have been bought by their fame and shared ignorance of what the Olympic Games are all about or they are still in campaign mode. The Chicago team sent the wrong signal expecting everything to change with Obama’s presence; in their words “to put it in the bag.” With Michelle Obama lies and a groggy President Obama the speeches clearly made the delegates cringe. Michelle Obama stated that she sat on her father’s lap cheering on Carl Lewis etc. Which 20 year old sits on a father’s lap at that stage of their life watching the Olympics? Barack Obama’s speech didn’t help. He focused on his ego and him winning the election, this is not what the speech should have surrounded. He should have emphasized more the decision that they had to make and how Chicago is the best option. Obama wants to step a few blocks from his home with Michelle and his girls to welcome the world. Wouldn’t it have sounded better if he stated that Chicagoans and Americans want to welcome the world to their shores?

Who would you have voted for? What do you think?

Love & Relationship

Many people would agree that compromises are the hallmark of all relationships. Sharing an environment like a home isn’t always easy for couples; living together or dating. Couples who face this challenge face a real divide especially dsc_0076when pets are at the heart of the issue. A dating partner may compromise on one pet, but what should be done when the other keeps adopting more animals? Surely, pets should be cared for and deserve a home. Should your partner keep adopting pets ignoring your preference of having none at all? Or shouldn’t it be an issue once you are not allergic to one?

Having pets is surely a rewarding experience for those who love them but it should never be at the expense of your partner’s happiness or experience.

Inspiration

2072865350015798315S500x500Q85This week’s inspiration has to deal with taking care of our bodies. We have one life to live and one body to experience it with. Eating the right foods and exercising regularly should be everyone’s focus as we get older. We are busier than ever these days with family obligations, our own education pursuits, workplace issues etc. We should however take some quality time in taking care of ourselves. If it means taking a well needed check-up at the doctor, a massage at a spa, that visit to the dentist, for women – that pap smear test and for men prostate exam. You have one body; take care of your health this week and on.

Welcome to the fourth edition in the series of the Water Cooler. This feature will highlight what’s hot, topical and up for discussion.

A section below is titled Photography. This section will be interactive for all my visitors. Your images with your credits (linked to your blog) can appear on the next edition of the Water Cooler. If you have taken photos (artistic, unique, related to travel, scenery, landscapes etc) that people will find interesting to look at, share it with us every Sunday on the Water Cooler. Your images may be emailed to blog.corvedacosta@gmail.com Go ahead send in those images your photo could be featured here.

Here we go.

Others in the series: Water Cooler, Water Cooler Ed. 2, Water Cooler Ed. 3

Politics

This week a video uploaded to YouTube showing children singing a tribute to the American President Barack Obama was very contentious. The children who were of all races by my eyes sang two songs dedicated to Barack Obama – one done to the tune of the Battle Hymn of the Republic. Now, there is certainly nothing wrong with anyone showing their love for their Prime Minister or President. However, this tribute that was done to commemorate Black History Month took a turn for the wrong; it was on the borderline of worshiping Obama. We cannot ignore that Obama has made his presidency all about him. He has taken a lot of time to create an image that is respected by millions. So respected he is that opposing Obama is seen to be racist. The position he has as the leader of the free world must be respected. I get the impression from Obama that he wants to be talked about and wants to be seen as the greatest of all – the saviour. He works so hard creating an impression that with this video you cannot forget the speech he made to the children in schools recently.

Below are words the students chant to Obama:

He said that we must take a stand

To make sure everyone gets a chance

Barack Hussein Obama

He said red, yellow, black or white

All are equal in His sight

Mmmmm, Mmmmm, Mmmmm

Barack Hussein Obama

The lyrics in the video are not only shocking but to see underage children without the consent of their parents sing to Obama in this way makes you flabbergasted. This tribute or act of worship does not in anyway congratulate or give credit to the black people who fought for what we have today. It serves to worship; sing the praises and rhetoric that Obama spews on the networks daily. I am saddened that these children were misled by lunatics who are not appreciative of democracy and prefer personalities over substance. I would rather here the children sing of how much the country has grown to elect a black president than to sing “All are equal in His sight”. Do we realize these children are being indoctrinated? This is what we see of Hitler and North Korean leaders and it makes us cringe in our seats. So why doesn’t this make us wonder?

We have all been ‘Obamarized’. We have fallen in love with Obama where to oppose him is racist and to disagree with him makes you a supporter of the right. What those kids did in that video is wrong. Singing Obama’s ideologies to the tune of the Battle Hymn of the Republic makes me disturbed, a little. It does. I am not sure the President would approve it but parents for the most part should be outraged especially if you support Obama and found the video okay. It is given that mainly republican parents are going to be annoyed by it and they should. Supporters of this video should imagine their child singing praises to Mahmoud Ahmadinejad. I think then you will understand how crazy and absurd it is of teachers to be directing such an activity.

Love and Relationship

Have you ever seen a couple together and wonder how cute they look together? Uhhhh. When we say they are perfect for each other is it because we love their interactions and chemistry or is it that we love how attractive they are together, how well they compliment each other?

Rihanna & Justin

Rihanna & Justin

Rihanna and Justin

Rihanna and Justin

It is something that I have noticed with myself. More so, because sometimes I am asked to find potential partners for people – my own circle of friends. I do not know if it should be called judging but we tend to have our own conclusions based on one look. It is true first impression lasts but do we need to step back and observe couples longer before making our own final predictions.

They say opposites attract. I am not sure how people respond, but what if you saw a couple out and you think they don’t match. Are we ending a couple’s relationship in our psyche before giving them the time to date – before finding our own conclusions?

Julie Henderson & Simmons

Julie Henderson & Simmons

Rihanna is making the news again and it is rumoured that she is secretly hooking up with beau Justin Timberlake.  These are some photos taken on a video shoot recently. What do you think, what makes two people right for each other – keeping in mind we are looking in from the outside? The jury is out on this one.

Inspiration of the week

Last week I had an encounter that I will always remember. I went on an interview for a job in my field. After the interview session I had the opportunity to have a discussion that really moved me. For this week the inspiration has to 2072865350015798315S500x500Q85deal with focusing on what others say. This is tricky because people will tell you things that will hurt you in the future. As an individual you have to discern between what is good for you and what is bad. Sometimes people tell us good things and because we have a mental block against taking corrections or suggestions we totally ignore what they have to say – for our own detriment. This week we are going to think on the positive suggestions we get. You may not think they are good for you but consider them, evaluate the ideas and see if they make your life better or worse.

Photography

We start this week with photography from Craig A. Bloomfield from Jamaica. Click here to view his blog.

Sunset in Negril Jamaica

Sunset in Negril Jamaica

Caribbean Sea

Caribbean Sea

Scene from Mikuzi - Portland, Jamaica

Scene from Mikuzi - Portland, Jamaica

Water Cooler Ed. 3

Welcome to the third edition in the series of the Water Cooler. This feature will highlight what’s hot, topical and up for discussion. Here we go.

Politics

Last week politics in the USA was great for a news story. I mean Jimmy Carter – the gift that keeps on giving, the Rep. Joe Wilson story got a run and Obama not granting FOX NEWS an interview. Oops how could we ignore ACORN?

Jimmy Carter

Carter’s presidency is no way to be admired. He ended his political career with one of the lowest approval rates in jimmy_carter_believe_barack_obama_shistory and has not been admired by many even after leaving office. His statement on Obama may have some truth to it but is not entirely what Obama wants to be hearing at this moment. If you recall, Obama did a speech on racism earlier in his presidency – which he got high points for doing, well executed. After months of that speech, Obama wants to think that his race is behind him. The fact is racism will always be present. We cannot ignore the colour of ones skin although we would want to think that we are going to start judging people by their heart and not their skin. Even Obama is wary to agree with Carter on this issue. The fact is Obama is pursuing political ideologies that are unpopular with republicans. They have deemed it fit to express themselves with tea parties etc. However, when you have a wide scale opposition march on Obama it makes people riled up and we have seen the various racial images that are present at these rallies.

The media is so driven by sensationalism that these images allow us to discuss and major in the minority ignoring the elephant in the room. The major issue that republicans and others are having is that the president wants government to take over health care. No matter what Obama does, he will have opposition. It is nonsensical to think that those who will not side with Obama are racist and have racial thoughts. Sorry Jimmy Carter we would rather agree with you on another issue, not this one.

ACORN

So if you lived on Mars for last week you would have missed the ACORN story driven by the most trusted name in news CNN. Oops if you were tuned in to CNN you would most likely have missed the story of the week but thanks to fair and balanced FOX NEWS they drove the story home when the other networks didn’t see it fit to cover it. This story is huge because of many reasons and most democrats are not seeing the significance of it. ACORN is a group that is supported by the government – taxpayers monies and provide homes for the less fortunate. A pretending thug and a prostitute went into the offices of ACORN across the USA to peddle a child prostitution ring and instead of being challenged by the ACORN employees; they opted to give these undercover journalists tips on how to carry out their illegal activities. If this isn’t news tell me what is. I try to be objective and when I see a wrong I call it by its name. News networks who claim they are charged to deliver what is important to people must refocus their organizations. Hint – CNN.

Obama TV

Obama’s presidency is currently lukewarm. He is bent on being popular but will pay the price for appearing so many times on television. The position of being President is by no means an easy task especially when you want to pass health obama_tvcare reform. Today, September 20, 2009 Obama is appearing on 5 networks to push his health care reform except the top rated network FOX NEWS. The FOX network isn’t taking the snub likely and went after Obama calling his administration “cry baby” and “petty.”

Obama certainly had a choice of where he wanted to place his message but opting to cut FOX and including an unrated network was brave. Obama at this moment needs to be convincing the same people he is snubbing, those who follow FOX News. A recent poll showed that FOX has a more balanced viewership than CNN etc. Obama snubbing FOX is huge; it might be interpreted to be snubbing the American people.

I think Obama needs to relax a bit. He is so focused on being the face of the administration which he is but it will begin to affect him. He needs to send Gibbs and VP Biden etc to do talk shows. When he sells himself so cheaply people will not care to tune in when he needs them most.

Love & Relationship

Couples today have to juggle work and creating a balance at home in their relationships. The Water Cooler this week is suggesting an idea that will have both partners engaging in effective communication while rekindling that love at home. Most working couples find it hard after a long day at work to arrive at home to cook dinner and do all the home chores that one needs to do.

couple-cooking-kitchenIt is true, couples need to spend quality time with each other. One way they can achieve this is by cooking together. This is simple, easy and shares the stress of fixing the evening’s meal. Sharing the duties in the kitchen will enable both partners to become aware of what happened in their individual days and allow them to share experiences. You will be so surprised how far this discussion will take you. It will also get you to know things about your partner that will allow your bonding and relationship to grow.

Inspiration of the week

The weekend is already over and wow aren’t we ready for the week? Do you ever have a perfect day? Well most of us don’t. Something are always off and sometimes things go pretty well. For this week try your best to keep a positive thought. Activities and duties may not be perfect, a supervisor may get on your nerves and you may be pressed to 2072865350015798315S500x500Q85meet that deadline. Think about the positive in the situation – you are blessed with life, a job and a home – not to mention lunch.  The moment you break away from your momentum other things will get off. You may begin to give a little attitude to your co-workers which may never be a good thing. I am not saying you will never face reality and notice the file isn’t opening or the report you thought you had finished is incomplete but hey, think of a solution and move on. Are you going to be stuck on the file not opening or beat yourself up for not finishing the report?

To view others in the series:

Water Cooler Ed. 2

Water Cooler

Celebrities and Drugs

The life of a celebrity is by far no means easy. Apart from being talented, entertaining, attempting to balance their own lives and being role models to those who look up to them there are other sides to the life that makes people wonder why they crave that lifestyle. There are hardly any celebs today that appear to be leading balanced lives and if they are they become unpopular and are not recognized as such. Mind you, there are some exceptions because they have not built a career based on being frivolous.

Recently, celebs have been making rounds in the news in the worst ways possible – end results drugged deaths. Michael Jackson, DJ AM, Keith Ledger just to name a few, all celebrities who have ended up dead because they abused drugs in their lives. We must be cognisant of the fact that they are humans and they do make mistakes. That out the way, why drugs? Celebrities today are forced by the media, paparazzi and fans to constantly make the headlines. The more ridiculous or entertaining their actions the more they are talked about and the longer they live in the media. When you make your career making entertainment headlines you better top the last act to remain alive – like releasing a nude picture or leak a sex video.

The monies these celebs are demanding and controlling are vast. Not only are they commanding this wealth, they set up their own world around them – hospital, school, mall (homes) etc. In their world shut off from normalcy they command doctors, have access to illegal/banned substances and perform crazy acts to remain on a high.

MJ

MJ

If being a celebrity will cause you to end your life using drugs then it is not worth the journey. For many of the fans who laud these people finding out their favourite person in the world was taking propofol to sleep is not comforting. I think M Jackson was an idiot, his doctor must be charged but he also should carry some of the blame. He was acted stupidly to say the least. Taking drugs not only places one on a high for the moment it does what these celebs fail to understand it kills. For many of the young today who find prescription drugs hip they are treading a path to destruction – which can be led privately.

We all have a right to privacy and we all must respect one’s right. The popular saying ‘what is in the dark must come to light’ certainly is true when it comes unto celebrities and the private lives they lead. I am tired of hearing of celebrity deaths caused by drugs. They are adults and they should therefore act as such – mature with responsible behaviours. Fans should really think twice before worshiping some of these celebrities. The standards we hold them to, quite frankly, they don’t make the cut. Maybe looking in the mirror is the best solution.

Have you ever been in an enclosed area and smell the fumes from someone smoking? Doesn’t it annoy you? It must be weird being annoyed by a smell. I am upset, agitated, and infuriated when I smell a smoker and the smoke from their activities. I cannot fathom why someone would smoke their way to their death beds. We have heard of the many side-effects and ramifications for smoking cigarettes. For crying out loud go far far away and kill yourself with the fumes. Why make the rest of the world suffer in your unhealthy agony? I cannot imagine what goes on in the lungs and inside the body as they inject those crazy chemicals in.

Obama the Savior

Obama the Savior

My heart goes out though to all of the many addicts to smoking. I really blame them for their conditions and addiction to cigarettes and wish that they would change their lifestyle to a healthier one. Many families are being separated by those family members who smoke for a lifetime and end up dying from complications. There are however, solutions and many alternatives smokers can make to live their lives better.

In America alone 46 million people light a cigar. We have heard many times of the disadvantages for smoking but the information does not move smokers to stop killing themselves silently. They are addicted and so drawn and warped into smoking that they cannot and sometimes find it hard to end a life addicted to its contents. One would think businesses would stop making cigarettes so harmful to the body. No. They are manufactured and marketed to entice the innocent. Many young people are becoming addicted to smoking and the trend must be stopped. How many young people should die because of this addictive substance? Worldwide between 80,000 and 100,000 kids will start smoking everyday. No public service announcement can save those kids. Parents should become involved in parenting once again and ensure that their young children are not being killed early.

I have not felt the urge to smoke, never. I wonder what would prompt someone to light a cigar then. Of course, we can blame society, the culture and all the other factors that motivate our actions. I think our culture has a lot to do with this nasty trend. In Jamaica and many other parts of the world it is acceptable if a teen smokes in public. He/She is seen as unique, special, cool, fun, exciting the list goes on. What if we had generated a culture where we speak out against killing our hearts and our bodies? The price we pay to provide health care to these lunatics who are walking dead bodies waiting to happen must end now.

Side Effects of Smoking Cigarettes

  • Tobacco contributes to many cancers.
  • Smoking causes heart disease.
  • Smoking causes fat deposits to narrow and block blood vessels which lead to heart attack.
  • Smoking is a slow way to die.
  • Smoking causes heart attacks and strokes.
  • Carbon monoxide robs your muscles, brain and body tissue of oxygen, making your whole body and especially your heart work harder. Over time, your airways swell up and let less air into your lungs.
  • Causes impotence in men.

The list goes on but I decided just to highlight those.

I want people to realize the dangers of smoking and their lives. We are having a heated discussion on health care reform in the US. The fact is people must take personal responsibility for their lives and take steps to live a healthy lifestyle. In 1998 alone, USA spent $72.7 billion on people with health care problems associated with smoking. We are in 2009 that cost would never be decreased but increased. We are setting up ourselves for a huge problem with heart issues and strokes hitting younger people if we create a culture where smoking is accepted. I agree when any government that comes down hard on smokers. They must be taxed to the point where they cannot afford the product. Then we will see this horrendous habit by millions changed.

Can someone tell Obama to make this a teachable moment? He is for crying out loud, spewing fumes into the White house on a regular basis. He must be confronted and a team used to stop his addiction to smoking. If he doesn’t……..Oh my God!

Brand Management

I enjoy the finer things in life, can I say fabulous. I enjoy these things because I appreciate the concept of marketing. Marketing is integral to every business and any entity, person, thing that can incorporate basic marketing concepts will be successful. I studied marketing in university and this is an area that I am passionate about but it’s an area that is highly underestimated by so many.

Every product you see out there needs management. Most managers who manage them are called Brand Managers. The role of these managers is simply to apply the concepts of marketing, to increase the product’s perceived value to the customer, brand equity and most of all to remain profitable.

This form of management is not only relevant to products it transcends in all areas. More than ever entertainers are using marketing to build an image for their market and to improve on the appeal they have. I am passionate about this area simply because when the concepts are applied it works miraculously.

Beyonce

Beyonce

I appreciate artistes like Beyonce because her management clearly understands that she is a brand and everything her management does is in line with this. I am not a great fan of the music but you cannot ignore the powerhouse that she is. From the clothing, to the performance, to her persona and image on stage everything must be right. Entertainers who grasp this will always be successful knowing that they produce creative, great music. The music industry is a challenging one with so many players in it. The challenge to top performances and create music that people will listen to is understandably remarkable. If you look at Beyonce’s performance each time, everything is done live, with amazing lighting, back-up dancers, singers, clothing. Everything ties in to create the person we know today as Beyonce.

D'Angel

D'Angel

I live in a developing island, Jamaica and this is the birth place of reggae and dancehall music. Some artistes here understand marketing. Sean Paul and Beenie Man are just two that understands what it is to have that full package. If artistes here understand the power of having an image of quality, and ensuring the music has quality and is current, they can be huge stars. They may not be a MJ, U2 but they will have a following that will always plummet them to huge successes in the music industry. You may say funding and having the money is important. This is critical but this is not a limitation because entertainers today more than ever are making it. Therefore, put in the investment and you will see the returns. The world will be at your fingertips.

D’angel image forms part of this blog because I think she is the only current dancehall artistes who shows she is understanding the concept of marketing. She is featured on many shows locally and internally. Kudos to her. Keep up the good work. She will tell you she has not reached where she wants to go but clearly if she keeps focus on her image and production of quality music the sky is the limit.

UnitedAirlines_B777-222_N775UA_22_5503Businesses more than ever are ensuring that their front line employees are delivering the best customer service possible. However, things do not happen the way they ought to. Recently, on an United Airline flight a customer’s luggage, a guitar was severely damaged. After the matter was reported to the respective company personnel, the conclusion was that the guitar would not be replaced or repaired.

bustedWhat did the customer do? The customer, a recording artiste became the company’s worst nightmare. He recorded a song and uploaded it to the popular video website www.youtube.com. Clearly, after this, the message was delivered to United Airlines and the company rushed to remedy the situation which will be causing the company a great deal in bad public relations.

There is a saying that any publicity is good publicity. However, I would have to disagree with this statement.

Global companies such as Ritz Carlton are leaders in customer service delivery. Employees are trained to deliver the best quality service possible. In business school students are taught of the Ritz Carlton Creed which all employees at that hotel have to walk around with and they must at all times be able to recite the entire creed. This company fully understands how important its customers are and are willing to invest in training and ensuring that employees are able to handle situations as they arise.

United Airline’s management should take a look at the model at Ritz Carlton and ensure that this bad situation which is encountered by thousands of other customers never happens again.

Bad word of mouth accounts can ruin the service quality for any company. Imagine this video is seen by millions of potential customers around the world and these millions forward this video which is entirely possible to other millions of potential customers. This is a nightmare and a horrible situation for any company to be in. Thus, the importance of training employees to handle situations such as this is imperative and should be enforced.

The owner of the guitar reported this issue to flight attendants who showed no interest in the matter. Clearly they have heard many reports such as this before. Flight attendants in this situation should be able to comfort travellers in this situation even if it is the fact that employees regularly damage client’s property.

In concluding, companies should learn from this mistake. The world is open more than ever and the moment a customer is upset with the service delivery millions of potential customers are privy to this information. This could potentially lead customers away from the company if this matter resonates with more customers. Companies should seek to train and ensure that front line employees deliver the best service possible. The customer is always king.