Tag Archive: Articles


newspapers

New York Times

Washington Post

Jamaica Gleaner

Jamaica Observer

New York Times

Sunday Herald

They all are newspapers but they now have websites publishing their work online. Traditionally, one would wake up and if you work a nine to five job, you may have access to the office newspaper. For others, you might buy the newspaper on the streets to read. In a world where access to news is becoming more popular, are newspapers becoming outdated or can they still be relevant?

With the growing use of news networks both on radio and television, bloggers, and social networks, the news offered by newspapers are outdated. Most times they have to wait hours to print the next publication. By this time, the news has developed into something more than the initial issue. The burden is left up to journalists who should write news stories to still make the issue topical and news breaking.

We live in societies where the young are not interested in reading. But you might say how important are these sectors to the industry? They are important, ask any marketing manager of any firm and they will attest that the young in any market are driving innovativeness.  Where the younger generations are not interested in sitting and turning from page to page to view late news, newspapers must seek to become innovative to make the news accessible to people in ways that are more innovative. It is interesting that users of the internet will prefer to read online articles than skip pages of a newspaper.

Journalists are given the responsibility to inform the general public of what’s happening in the society. There duties are even more important in societies where there is a free market in the media industry. Journalists try to inspire, persuade and change opinions in their work. Through this, newspapers have added features to their package to make it more appealing. Newspaper features include: editorials, opinion pages, and different aspects which are targeted to entertainment and social activities. This adds some relevance to the product.

Newspapers have their relevance in societies to inform and to provide serious journalism. For those who opt not to use the internet surely the newspaper is a definite alternative to source breaking and topical news. However, if newspapers are to remain open for business in the near future they must become more aware of the changes in technology.

They will become outdated if they do not change how they operate business. Newspapers internationally are becoming more than ever like a television network providing current breaking news stories. Newspaper companies should be seeking to have subscribers to their service where breaking news can be emailed and send to blackberries and cell-phones. This will make their service competitive and add relevance to their work. Newspaper companies should now become innovative to remain relevant or become outdated while technologies increase.

Corve DaCosta

Lessons from Susan Boyle

EU BRITAIN SINGING SENSATIONJust over a month ago the world was introduced to the woman who auditioned for Britain’s Got Talent. Traditionally it is believed that contestants on talent shows like these must be young, vibrant, talented and desperate for that huge break. So when this mature woman whose lifelong dream is to become a professional singer walks on stage you can imagine the shock.

The shock and the feeling of disrespect were expressed to her as she began to speak. The disrespect not only came from the audience but in some part expressed by the judges. For some, the nervousness of thousands of people in an audience would scare them. However, she had the courage to ignore all the forces that would hinder her to succeed and give the best rendition of the rehearsed song.

The huge task for most of us is to find our purpose, our rightful place and duties. Susan did not attempt poetry, she did singing. That is the hardest thing for most persons, to identify what you were cut out to do and pursue that which you were made to do. Individuals sometimes take years finding their purpose but when it is found no one can deny the talent. For most of us, we can find it easily but for some it might take a lifetime.

One factor that one cannot ignore is the determination and drive that one has to have. So many times, we let friends, families even our competition deny us of what is rightfully ours because of our fears. But fears only keep us from accomplishing our dreams. In this world, there are so many distractions, the critic whose joy is to tear down, the fans who keep encouraging and is expecting you to defy the odds.

But at the end of the day what decision did you make. Did you make a decision that will secure your future, or you made a decision to satisfy the critics who just want to see you go down. Susan Boyle may be the next huge star but of course there are lessons that can be learnt.

Preparing yourself for the next big thing may just be the opportunity that is coming your way. Of course being ready for the ride will determine how successful you will be. You may never win the race and Susan Boyle did not. She was placed second. Losing with grace and knowing you are a winner yourself makes you appealing and audiences will always respect and look up to stars who express this.

However, she clearly knew how to play the game and that just might have made her the bigger star after the game.