Tag Archive: Business


Customer Service at its Best!

customer_serviceBusinesses often say customers are the most important aspect of their work. If this is so why is it that some firms do not place much emphasis on Customer Service? Customer service is a key factor in any organization’s operations. The lack of it will make the company go under and if the company appreciates the value of customer service it clearly distinguishes that particular company from the others within the industry. I believe in a few years more companies will understand how critical this aspect of a company is. As customer service moves to the forefront of every organization, companies are going to employ stringent guidelines in hiring employees as the friendliest and most courteous workers will be hired. How are you able to communicate the company’s values to the customer with a smile in the fastest time?

Most fast food outlets attempt to operate efficiently. The operation is all about time. Preparing that meal to the customer at the fastest time; after all it’s fast food. I happen to have been at a particular outlet of KFC in Portland, Jamaica and was stunned and shocked at the level of customer service that this branch has. Most fast food outlets have average customer service but this outlet in particular was just outstanding. Lining the walls of the branch were the various awards and plaques the outlet has received over the period of its existence. I cannot believe the service I was receiving. In a country where most people accept mediocrity and any standard of service it is amazing that this company stands out among the others in setting the right standard of service quality for the others to see. At this particular branch the employees smiled with you each time they communicated, they had a fast serving time and the food was very good. This was genuine among the employees; nothing about the service was fake. I am very meticulous when I walk into any service organization. I observe the employees and just analyze how things are going. It’s just a habit. The employees were laughing and smiling with each other. This shows the kind of atmosphere and work environment that the management has cultivated which makes the service offering to the customer even more appealing.

You know, you might be thinking Oh they were nice to me because they were having a good day or the employee was trying to flirt, or because I was a good customer. I told someone else who would be going to that same branch about the quality of service and low and behold the service was the same. This simply means this is a norm for this branch of KFC and it is most heart warming to be served in such a great way. What is amazing about great customer service is that the customer’s perception of the product or service increases. So even the meal tasted better, and you would like to purchase a meal from this branch all the time simply because of the service they provided. In the end the customer is king and firms should act likewise.

I am sure you have encountered great customer service and some horrible ones. It is true we expect so little of service providers that when they give us mediocre service quality or poor product delivery we say nothing. I am amazed that when we receive great customer service we are so shocked like it was a gift. Companies should begin to understand that customer service alone can make their business succeed even or out of a recession. It should be the norm when companies offer great customer service. We shouldn’t be talking about it, it should come and go. But customer service is never like that; some leaves a bad taste in your mouth, allowing you to think how come people got employed in the first place. As the world opens up and the internet begins to be the place where employees vent, companies will understand how important it is to deliver on customer service to all customers. More websites are being launched where customers can comment on the service quality delivered and websites that will allow customers to rate the business. If companies think customers are entitled to shop or purchase their product or service think again! There are tens and hundreds of other firms just like yours who will offer the same product on a better customer service level. Companies are going to lose out if they continue to allow front line employees to offer insipid customer service. Service comes with a smile and a courteous attitude.

The next time you are offered great customer service spread the word and when you were not served with gratitude spread that bad news and allow the company to suffer. The more we support companies who show no respect and little and low customer service quality the more we are rewarding their bad business. Let us congratulate those who show great service quality and spread the word about companies who offer service beyond the call of duty. Companies like Ritz Carlton and the thousands of others that can be added to this list must be congratulated and rewarded with more business for showing the customer is still king!

Have you ever been in an enclosed area and smell the fumes from someone smoking? Doesn’t it annoy you? It must be weird being annoyed by a smell. I am upset, agitated, and infuriated when I smell a smoker and the smoke from their activities. I cannot fathom why someone would smoke their way to their death beds. We have heard of the many side-effects and ramifications for smoking cigarettes. For crying out loud go far far away and kill yourself with the fumes. Why make the rest of the world suffer in your unhealthy agony? I cannot imagine what goes on in the lungs and inside the body as they inject those crazy chemicals in.

Obama the Savior

Obama the Savior

My heart goes out though to all of the many addicts to smoking. I really blame them for their conditions and addiction to cigarettes and wish that they would change their lifestyle to a healthier one. Many families are being separated by those family members who smoke for a lifetime and end up dying from complications. There are however, solutions and many alternatives smokers can make to live their lives better.

In America alone 46 million people light a cigar. We have heard many times of the disadvantages for smoking but the information does not move smokers to stop killing themselves silently. They are addicted and so drawn and warped into smoking that they cannot and sometimes find it hard to end a life addicted to its contents. One would think businesses would stop making cigarettes so harmful to the body. No. They are manufactured and marketed to entice the innocent. Many young people are becoming addicted to smoking and the trend must be stopped. How many young people should die because of this addictive substance? Worldwide between 80,000 and 100,000 kids will start smoking everyday. No public service announcement can save those kids. Parents should become involved in parenting once again and ensure that their young children are not being killed early.

I have not felt the urge to smoke, never. I wonder what would prompt someone to light a cigar then. Of course, we can blame society, the culture and all the other factors that motivate our actions. I think our culture has a lot to do with this nasty trend. In Jamaica and many other parts of the world it is acceptable if a teen smokes in public. He/She is seen as unique, special, cool, fun, exciting the list goes on. What if we had generated a culture where we speak out against killing our hearts and our bodies? The price we pay to provide health care to these lunatics who are walking dead bodies waiting to happen must end now.

Side Effects of Smoking Cigarettes

  • Tobacco contributes to many cancers.
  • Smoking causes heart disease.
  • Smoking causes fat deposits to narrow and block blood vessels which lead to heart attack.
  • Smoking is a slow way to die.
  • Smoking causes heart attacks and strokes.
  • Carbon monoxide robs your muscles, brain and body tissue of oxygen, making your whole body and especially your heart work harder. Over time, your airways swell up and let less air into your lungs.
  • Causes impotence in men.

The list goes on but I decided just to highlight those.

I want people to realize the dangers of smoking and their lives. We are having a heated discussion on health care reform in the US. The fact is people must take personal responsibility for their lives and take steps to live a healthy lifestyle. In 1998 alone, USA spent $72.7 billion on people with health care problems associated with smoking. We are in 2009 that cost would never be decreased but increased. We are setting up ourselves for a huge problem with heart issues and strokes hitting younger people if we create a culture where smoking is accepted. I agree when any government that comes down hard on smokers. They must be taxed to the point where they cannot afford the product. Then we will see this horrendous habit by millions changed.

Can someone tell Obama to make this a teachable moment? He is for crying out loud, spewing fumes into the White house on a regular basis. He must be confronted and a team used to stop his addiction to smoking. If he doesn’t……..Oh my God!

Blackberry Etiquette

Everywhere you go today people are constantly on blackberries, I-phones and all these top gadgets. You just cannot miss them! It is this new craze that is taking on traction in society. No longer is it that holders of blackberries would be corporate employees. Please. Any and everyone today appear to be walking with one, except me of course. I guess the time will come when something else has taken off. In marketing they call us laggards.

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In a bid to be constantly communicating, these gadgets fill this gap. It allows users to be always connected and always accessible. I cannot bear to see blackberry users ignore protocol and disturb the environment. To this end, users of these high gadgets think it is a right to use their phones anytime. It is not a right. There is no way you should be using your phone in a meeting for personal entertainment. I can understand that at some point along the way you will be needed urgently by someone. However, it is the constant deliberate attempt to undermine those leading and other factors. Normally you would think that if you’re going to disturb a meeting hide and do it, secretly. No, users of blackberries must be seen and heard. It is sickening. Until they are in leadership roles and need that attention and feedback in a discussion that they will understand that it is really not cool to be using the phone in certain settings.

Clearly, this distracts you from the real purpose at hand and does not allow you to be productive, contributing to the tasks at hand. I have a friend who has a blackberry and he made the comment that until I have a blackberry then I will understand why users are constantly on them, even becoming distracted. I appreciate technology and the ability to communicate. I do not welcome people disrespecting others in a professional setting with the excuse of a cell-phone. Those that are trying to reach you most times are secondary, they won’t die, the economy won’t crash, and the world will still orbit the sun. Show some respect and know when to be on that cellular technology.

Some tips.

  1. Ensure phone is set to Silent/Vibrate before entering a meeting.
  2. If your phone happens to ring, allow the person to leave a message and record the person’s name and number so you can return their call AFTER the meeting NOT during.
  3. If your phone happens to rings aloud, apologize and tell the person on the line you will get back to them.
  4. Develop a habit of placing phone on silent/vibration. You are going to enter a meeting with others who are sacrificing time, be respectful for their time.

Marketing for any business operating in today’s harsh business world isn’t easy. Getting the right campaign to the target market is a huge task. Hitting the nail on the head can be a massive gamble. Companies who use the services of marketing/advertising agencies most times are not in control of what the agencies produce. Somehow, companies even accept anything that the agency produces without contesting or even make suggestions to improve on the advertisement. It is sad when companies have to withdraw ads that offend a segment of the target market even sometimes offending the society. Advertisements are not only produced for the intended market. Because they are viewed in the mass media, extending the reach of the ad, the advert may be offensive. Companies however have a huge role in ensuring that the ads that the company has on television, radio, print etc are comfortable and not offensive.

Recently, KGB a company that answers questions that they receive by text messaging released an ad that some people find offensive. Some even want the ad to be pulled. The ad portrays black females in a salon getting their hair done. A female talent in the ad asked the other ‘What kind of hair is this?’ The response of the hairstylists says natural. The discussion there continues with the quest to find out what natural hair means by sending a text message to KBG for the answer.

From the advertising agency and company’s point of view they have achieved their objectives. They produced an ad reflecting the company’s proposition (product), and they used talents which reflected in some way their intended target audience. Success huh?

But the issue is bigger than that. The issue is the portrayal of black people. Culturally, the black race is known for their sense of humour, survival, hardworking attitude, breaking the law etc. Generally in advertisements the black talent would always deliver that punch line of a joke, or be seen eating unhealthy foods like chicken (not that chicken is bad). There are both positive and negative images that are embedded in ads today. These images can be offending; some can be flattering while others can be motivating.

There is certainly nothing wrong with the advertisement of this company. People will find issue with the ad that most of the actors were black. Normally, companies with a huge target market would show diversity in the ad to show that all races accept their product. This advertisement borderlines offensive because it appears to be saying that only black people wear weaves and emphasizes the fact that they cannot explain where it comes from. The believe that black people wear the most weaves may be a lie, but this ad does not make it appealing.

But how did we get here? There are issues within the black community and it is sad that this company is highlighting that flaw to sell their brand. Majority of people believe that black people use weave as a way to change who they really are. They use all the hair products and chemicals to look like someone else. Weaves do compliment and enhance a woman’s features. There is nothing wrong with wearing a weave. There might be a problem when weave identifies your race.

Leadership

Management is doing things right; leadership is doing the right things. – Peter F. Drucker

leadership-risesmart

Universities and work places are trail blazers in regards to team work. Many companies have teamwork as a pillar of success in their organizational structure. One cannot leave undergraduate school or any school at all these days without taking part in teamwork activities. I have been on many teams in and since leaving university. Working with others can be a hard deal for some people. This happens because a team member may want to complete all the tasks and not share the duties to accomplish the goal. Teams can be misguided and can lose focus on the end result. That’s where leaders come in. They take charge and lead the team in delegating roles and duties and ensure that deadlines are met. If budgets are involved, a leader is critical to ensure that funds are allocated to specific areas and that spending isn’t out of hand.

The absence a real leader can be felt by those who know the purpose of one. When a leader is not on a project the team members are left to their own discretions. This can be fatal to the success of a project. There is a fundamental gap that a leader fills. When a leader is present, his/her presence is felt and if the leader is effective, the project will be successful. But not all leaders are effective. This drives the discussion whether a leader is born or made. I cannot decide because leaders are born with characteristics that makes them great leaders while proper leadership skills can be taught. Education plays a critical role and education changes attitude and people’s lives.

In the life of any project, there is a period known as ‘crunch time.’ Crunch time is that period where all the different aspects should now be coming together to make one, to achieve that one objective. At this point, no mistakes can be made. If mistakes are made and are hard to be corrected then it puts the purpose, the project in limbo, great jeopardy. Projects sometimes face this critical moment and having a leader is important. That one person who can remain calm when the storm is at its peak, that level headed individual who can call the shots and ensure team members remain focused on the gaol. It isn’t easy as a leader because at this moment you can lose it and become angry at team members who are slack and are not pulling their weight. There is a thin line to tread because leaders should know how to communicate to team members so that team morale isn’t lost and the synergy remains at its highest point.

The attitude a leader shows to the success of the project speaks volume. Team members want to know that the same passion they have for the success of the project the leader has that or even more. There is a popular phrase that says, attitude determines your altitude. That is relevant for a team because the attitude, that drive, the positive energies shown towards the project by the leader and some team members will inspire those who haven’t got the idea that hey I should be working hard to make this a success. Within the attitude of team members there is an important variable called personality.

Each team member is different and must be treated differently. Team members all show different qualities; some are shy, introverts, extroverts, creative etc. A leader should be able to create that balance that will allow the group to feel like one team. The leader’s role is very crucial as the team member who is shy should be able to express him/herself so that the team can benefit. Who knows? That shy individual could have a creative mind that will make the concept amazing. The leader cannot isolate persons because of his/her attitude. That may turn people away or restrain them from playing a positive role. Conflict resolution is an aspect of teamwork that is a pain. Members of the group should not always have conflicts but apparently if conflicts don’t arise there is no group. Traditionally, we have come to expect that at certain moments team members will be upset with each other. Leaders should never have to comment on every conflict that arises but those that will develop into bigger issues must be tackled from the start and resolved.

Using the best talents on a project can be an equation for failure. But leaders should be able to use these resources at their advantage to create a wonderful outcome. If the project is to perform, produce a presentation etc the final output must be flawless. Group work is designed to get the best out of more. Majority of persons will admit working in a group is certainly better than working on your own. However, a group can be a disaster. Groups must believe that achieving perfection is important.

Leadership isn’t for anyone. It takes a great deal of work to be good at it. Your communications ability, organizational skills, leadership, analytical skills are all tested to produce a product that all can be proud of. The best leaders for sure are those that are able to take directions. If your attitude is always against those in charge, leadership may not be for you. If your attitude is to see things run in order, achieve perfection you may want to improve on your skills to make outputs greater.

This article was inspired based on prior experience working with people on various projects. It is not easy and can be very difficult. Team members all have a role to play in a project. But one cannot isolate the effectiveness or the relevance of having an effective leader.

Sweet Communism

Socialism is the same as Communism, only better English” – George Bernard Shaw

Communism according to Wikipedia is a socioeconomic structure and political ideology that promotes the establishment of an egalitarian, classless, stateless society based on common ownership and control of the means of production and property in general.

We have come to know some countries that still practice communism in today’s world. Most democratic countries look down upon regions in the world that still practice this form of government. People’s Republic of China, Republic of Cuba, Democratic People’s Republic of Korea, Socialist Republic of Vietnam and Lao Peoples Democratic Republic all practice communism. What is interesting about these countries is that they all have good attributes those developing and first world countries all envy. There are so many lessons democratic countries can learn from communist countries.

China

China’s ability to manufacture products globally has made the country profitable with many countries owing them millions in trade. Trading is critical for the success and growth of any country. China is able to do this because of the low wages they remunerate staff with. First world countries refer to their ability to sustain large number of employment with cheap labour. China is also advancing with huge developments in technology. Most technological firms are based there. This drives their innovativeness which the western countries gravitate. China was on show for the Olympics in 2008. They used the opportunity to host the world at this event. Most people will never forget the Opening Ceremony at the summer games, as the country went all out to display the very best. A clip will follow this paragraph of the article showing my favourite piece from the performance. The clip will only show a snap shot of what took place in Beijing, China. I have never seen anything like that done before and a point to note; I do not know if London can outperform China in 2012. It’s a wait and see game right now.

Cuba

While most are wildly debating health care reform in America those in Cuba are relishing in one of the best health care system in the world. History will always remind us of the economic sanctions that Cuba has; but with all these factors against the country they are able to provide the best health care system. Cuba is not only able to provide a quality health care system but they are able to provide an education system that rivals many countries with huge investments. Cuba presently exports more than 20,000 doctors to Venezuela in exchange for oil. The country is set to become the premiere destination to study medicine.

North Korea

I love seeing the army on display in North Korea. The precision, unity, timing and power they show when they march is enviable. Countries aim to defend themselves in times of wars; investing in resources that will defend the country when the moment arises, which they never can tell. World powers like the US always have a problem when countries go the limit to defend themselves. One example of this is North Korea using nuclear weapons. The potential danger and threat that this can cause can be devastating. I am in no way sanctioning what North Korea does but the investments made to secure the country are admirable.

I want a country that has all these qualities. Wouldn’t you? A country with the best health care system, quality standards in education and a security system that will always protect from forces outside. There is a flip side to a country practicing this form of government though. The freedom of speech we have come to respect and enjoy will all go away. The government will own everything, all the businesses and properties. The government even decides on what the people can have, rather than what they want. It can be sad transitioning from a democratic state to a communist one.

However, there is one lesson that I will always take from a communist state. There are certainly some things in life we think we can’t live without but in the end, we definitely can.

If you happen to be working in an organization, the chance you entered the firm completing an interview is very likely. Interviews can be daunting, and nerve racking, I know the jitters people feel. I happen to be on an interview today and it went well I must say. I love the interview process because some people make it seem harder than it is. The fact you got call for an interview means you have passed the initial stage of the process. You have your foot in the door.

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Interviewers are not horrible employees; most times they are pleasant corporate employees who just want you to do well. Today, the other candidates beside me were nervous; they even expressed this fear towards the interview. On the contrast I was beside them waiting for this moment to come. I do understand the feeling especially if you are shy (I have been there), and if you haven’t prepared well for the interview.

There are no 1, 2, 3 steps to use to remove the nervous feeling a candidate may have. But you can surely follow some tips to help you to remain calm. There are some tips below that might help you in the next interview, in the event you feel nervous.

Be confident

The battle is almost won, you were granted an interview. All left for you to do is to prove you really want this job. Everything you do will affect your confidence level. Personally, I have positive thoughts. I think I am the best, am the right person for this job and think you will be able to communicate this to the interviewers.

Relax

Take it easy. You have arrived early for the interview and most times you might be sitting in the lobby or a waiting area. If there are magazines, read one. Look around and observe your surroundings. The moment you begin to get ahead of yourself, you have placed your mental thinking in another place. If you do not feel the need to read a magazine, review yours notes and ensure you are ready for the questions. Most interviews always follow a certain pattern, so get ready for it. For example: expect a Tell me about yourself question, greatest weakness etc.

Pace yourself

Everything you do today is a dance. It should be beautiful. Watch your timing. When the questions are asked, don’t rush. Take it easy and answer the question. I am sure none of the interviewers will be rushing for an answer. While your answering your questions, do not think that the interviewer is your worst enemy. Make friends, be pleasant, have energy and show you care about the organization.

Be Confident

Be Confident

I am not in any way trying to say that you should never feel nervous. I am nervous heading into the interview because you really do not know what to expect. However, it should never be the case your nervousness takes the best of you. Your nervousness should never have you crippled, not being able to come across as the confident, charming personality and wonderful person you are. This will take time, the more you get out there and express yourself and feel confident in your skin the easier this process will become.

The Work Environment

Fantasy:

Closeup portrait of happy business group

I want to work in an organization where everyone is one big happy family.

Is that too much to ask for?

Many people will end up working in organizations all functioning in different roles to improve the company’s bottom line – profit or to achieve an objective. Having employee synergy in businesses and teams are critical to the success of the business and the team. But what happens when a team member’s focus is clearly not on the final result, what do you do?

Students

Students

University students will tell many experiences where they had team members who did not participate on projects. Most times committed team members are burdened with the task of doubling up on duties to ensure the job is completed. It is horrible to think that these same individuals will be joining huge organizations. Only if management knew the background of the persons they were hiring. It is important to note that these are the same individuals who have all the links and networks to land them good jobs after graduation.

Most times in school I do not know how but I ended up being the project leader on many projects. I am not a confrontational person, so it is interesting to note that a person like this would lead groups with these issues. There is something very critical in team leadership and that is communication. How you say things out loud, your non-verbal actions are critical in communication. Communicating to delinquent team members that their participation on team projects are critical can be traumatic but doing so must be done carefully to ensure that the team member although being reprimanded still feels important and apart of the team.

Present Project

SuperStock_1487R-54847I happen to be working on a project with a team and it has shown me that communicating can be the biggest challenge for most people. When team members make disparaging comments on the workplace and you know they are making references to you, do you comment automatically?  I wouldn’t and I will tell you why. I do not believe in damaging the work environment. Responding to an employee’s insensitive and stupid comment will only lower you to their standard. I would advise to walk the high road and just ignore and avoid having any confrontation with employees/team members whose aim is bent on making other team members upset. It is a pity they live a sad life and I would not advise anyone to respond to employees who exert behaviours like this. Live your life happy and I’m sure they will fade away when they become obsolete.

Each employee/team member has a crucial role to play in ensuring that the workplace environment is healthy and productive. Anytime the work environment is degraded and becomes unhealthy and unproductive then more conflicts will arise. Management primarily must ensure that employees who are set in their ways to disrupt the work environment must be managed and supervised to ensure that unnecessary attention are not focused on these culprits.

Brand Management

I enjoy the finer things in life, can I say fabulous. I enjoy these things because I appreciate the concept of marketing. Marketing is integral to every business and any entity, person, thing that can incorporate basic marketing concepts will be successful. I studied marketing in university and this is an area that I am passionate about but it’s an area that is highly underestimated by so many.

Every product you see out there needs management. Most managers who manage them are called Brand Managers. The role of these managers is simply to apply the concepts of marketing, to increase the product’s perceived value to the customer, brand equity and most of all to remain profitable.

This form of management is not only relevant to products it transcends in all areas. More than ever entertainers are using marketing to build an image for their market and to improve on the appeal they have. I am passionate about this area simply because when the concepts are applied it works miraculously.

Beyonce

Beyonce

I appreciate artistes like Beyonce because her management clearly understands that she is a brand and everything her management does is in line with this. I am not a great fan of the music but you cannot ignore the powerhouse that she is. From the clothing, to the performance, to her persona and image on stage everything must be right. Entertainers who grasp this will always be successful knowing that they produce creative, great music. The music industry is a challenging one with so many players in it. The challenge to top performances and create music that people will listen to is understandably remarkable. If you look at Beyonce’s performance each time, everything is done live, with amazing lighting, back-up dancers, singers, clothing. Everything ties in to create the person we know today as Beyonce.

D'Angel

D'Angel

I live in a developing island, Jamaica and this is the birth place of reggae and dancehall music. Some artistes here understand marketing. Sean Paul and Beenie Man are just two that understands what it is to have that full package. If artistes here understand the power of having an image of quality, and ensuring the music has quality and is current, they can be huge stars. They may not be a MJ, U2 but they will have a following that will always plummet them to huge successes in the music industry. You may say funding and having the money is important. This is critical but this is not a limitation because entertainers today more than ever are making it. Therefore, put in the investment and you will see the returns. The world will be at your fingertips.

D’angel image forms part of this blog because I think she is the only current dancehall artistes who shows she is understanding the concept of marketing. She is featured on many shows locally and internally. Kudos to her. Keep up the good work. She will tell you she has not reached where she wants to go but clearly if she keeps focus on her image and production of quality music the sky is the limit.

Selling in a Recession

Yesterday, I had the opportunity to attend a seminar for a top company seeking Business Development Executives – Sales Representatives. The presentation was enlightening and informative as it highlighted the rigorous industry and the need for companies to go beyond their expectations to be profitable.

Employees

Employees

This blog article will explore the risks and the general feel of operating a business in a recession. I do not feel that management teams in firms understand how to operate a business in a recession. We all know how to manage our firms when everything is going well, sales are coming in and the market is there for our products or services. I feel though that companies should always be operating to expect a slow period. This way, all the strategies we were employing before will even make business flourish.

So, we are now in a deep recession with countries worldwide all now in a bid to ensure our budgets and deficits are erased trying to have surpluses. We all created this huge mess, spending more and not investing for the harsh economic times. Most companies now are employing Sales Teams in a quest to get new sales to ensure businesses stay afloat this low period.

Companies operating in today’s business environment think that lowering prices on products or services is the best way out. It may help some firms but certainly this won’t work for all. Most firms employing sales teams are doing so on commissions. This has its risks as new employees are so desperate to make quotas that sometimes real business strategies are not enforced with the need to make a sale the highest priority. Therefore, firms are at a huge disadvantage because the quest for building relationships is not important.

Employees need job security. Once employees feel that they are secured in their jobs they operate with a different mindset and purpose. Companies must be able to translate this purpose in Sales Teams in organizations. Clearly, because sales reps are paid based on commissions, sometimes they see themselves as outsiders; most times away from the confines of the firm on the street trying to make a sale.

Companies are in business first and foremost to make a profit. There are secondary objectives but primarily they are there to make a profit. All the strategies businesses use must be well developed with the business in mind. The world economic crises is not only affecting companies but also governments as they have bigger budgets to fill and huge demands internationally especially those with debts.

Companies who seek to employ sales teams in the form of Sales Representatives must be very careful as this could be the company’s worst nightmare. Sales Representatives must feel like they are apart of organizations. They must feel important and critical to the success of the firm. Anytime an employee feels secondary, they will employ different tactics to achieve their own agendas. Management is key is leading a company out of a recession into a period of constant productivity. For companies seeking Sales Teams it may seek wise but it may be disadvantageous for your company if not managed wisely.