Tag Archive: caribbean


My past weekend in Kingston, Jamaica was by far the best or one of the best I have ever had. In part because I was so busy. There is always some activity going on to entertain people here. One of my favourite places to eat out in Kingston is Jamaica Pegasus and they are up to date with Social Media. They tweet a lot and I follow them. Check out their Twitter Page. They had a Jazz Competition where they invited their followers on twitter to take a photo that signified Jazz. Interestingly, I won and instead of the two tickets, we got four. The winning photo is below.

The Winning Photo by Craig Bloomfield

Event: Jazz in the Gardens – Organs and Vocals in Harmony

MC: Michael Cuffe

Featuring: Dean Fraser, Robbie Lyn, Keisha Patterson, Desi Jones (drums), Diana Rutherford, Glen Browne, Dalton Browne, Ronald Buchanan and Lloyd Denton.

Celebrating ten years, the staging of Jazz in the Gardens at the Jamaica Pegasus Hotel in association with Capital and Credit Financial Group Limited was a huge success. With a cold front and chilly weather patrons were on time to relish and dance to the good music emanating from the stage.

To kick things off Diana Rutherford was amazing in her set, belting songs that Jazz lovers appreciated. She impressed many with her soulful voice and had many eating out of her hands, singing every line. She was charming throughout. After her performance, the emcee Michael Cuffe invited her back onstage for a second applause. She is married to a French national who resides in Jamaica. Of course, she said a few sentences in French which the audience did not understand but it sounded good.

Continuing an evening with lovely music, Dean Fraser, Robbie Lyn and Desi Jones lit up the stage with their set. The night was cold but you ignored you were outside and continued rocking to every beat they played on stage. I listened to jazz music all day Sunday before attending the show. I was surprised that they used an organ in their set. Normally they play the traditional piano, this was different. It worked though, it sounded very clean. Many of the ladies who came inappropriately dressed, based on the unexpected shift to the cold weather did not complain much. I guess the music had their full attention.

After the first half of the show, Jazz in the Gardens had an intermission which allowed the patrons to partake in the hors d’oeuvres which was lovely apart from the extra spicy chicken – it’s still hot :). Surprise guest artiste of the night Taurus Riley who flew in on the night sang to Nancy McLean (employee of Jamaica Pegasus) in honour of her birthday. This was well received and had the audience participating. Even more, a segment was dedicated to patrons who were celebrating/celebrated birthdays and anniversaries. They were feted to cake and drink which I am sure was good.

For the second half of the show Keisha Patterson took the night away. Belting out many songs, she was incredible. She performed Jazz Standard songs which had the audience singing.

I love Jazz music because of its rhythm and how smooth it flows. There was this gentleman sitting in front of me who was having a great night. He would hold his hands to his chest in awe as the music played. He gave a thunderous applause after each performance. Not to be outdone, there was a lady behind me who seemed to have known all the songs, even if they played the instrumental. Overall the night was amazing. I think I would be correct to say everyone got their monies worth – Jazz in the Gardens was ecstatic.

During the show they promoted the next staging of Jazz in the Gardens which will be on April 25, 2010. Even if I am not privileged to have a free ticket I will pay to experience an event like this. It felt like paradise. The event hit the right jazz notes to make you want to be there. From a marketing perspective I think the sponsors could have branded the location better. They must have known the night would have been windy and that should have given them ideas as to where they could have strategically placed their branding materials. They were out of sight; this means they are out of mind too. From a business point of view it would have been good to see them. It was also sad to have not seen more young adults there experiencing the good music. They are being fed mediocre styles of music so much that they have begun to think that popular music in Jamaica is all there is. It would have been heart warming to see more young adults at Jazz in the Gardens. We will get their though.

I do think for the April Staging that there should be a designated area for patrons to dance. On Sunday night, I saw patrons acting ‘wildly’ in their seats, they wanted to dance. I would have loved to see an area where persons could dance and really enjoy themselves.

While I am experiencing all of this, the journalist in me could not be contained and so I got two interviews. One is with Diana Rutherford and a gentleman called Patrick. If there is a patron who totally enjoyed it more than everyone present it would definitely be Patrick. The emotions he showed during the show, that will make me remember him.

Photos & Video

Diana Rutherford on stage

Hors D'oeuvres

My Interview with Diana Rutherford

February 6 – Today is Bob Marley’s 65th Birthday.

Bob Marley

Bob Marley is a worldwide legend. He is celebrated locally in Jamaica and loved internationally. The first Bob Marley song I learnt was One Love and many will admit this is the only one they know. I also know Three Little Birds because my father would always sing this one – even hum it or whistle to it. It was like a morning ritual. He would be by the side of the house near my room window working and all you hear is “Don’t Worry, about a thing.” Can I say maybe that was the wake up call.

Bob Marley’s song One Love is a staple on Jamaica’s Tourism advertisements internationally. In many parts of the world this man is idolised. Jamaicans will argue he isn’t awarded or celebrated enough because to this day some still advocate for him to be a National Hero or to be more awarded for his work. He brought Jamaican music to the world and has paved the platform for today’s musicians from Jamaica.

Imagine today we celebrate Michael Jackson’s birthday and the television networks don’t even have a feature about his life. I am sure they will have one. However, for most Jamaicans Bob Marley is just as huge (his music) and I expected to wake up to a nice Bob Marley program but there are none. I know many people are sad, I just read a tweet from a Jamaican who expressed he wants to see Bob Marley trending.

Happy Birthday to a son of Jamaica who has touched the world musically with his gifts. He will be remembered for his repertoire of songs and for bringing Jamaica’s music, reggae to the world.

Happy Birthday Bob Marley.

Bob Marley One Love

Bob Marley’s Three Little Birds

Redemption Song – Bob Marley

No Woman No Cry – Bob Marley

National Commercial Bank Campaign

This is a campaign I shot press and video commercial for in November 2009. The client – National Commercial Bank. It was published just last week in the local newspapers and on television. I haven’t seen the video commercial yet (although it is on t.v) but I hope I will be satisfied with the final  cut. I am my greatest critic. 🙂 My concern is that I hope people like it. I wouldn’t want existing or potential clients of the bank to have issues with the campaign. The fact that it was released means I shouldn’t be so worried, right?

Hope you like it! I had fun shooting this ad. The other talents and the production group made this so memorable.

Advertisements are a form of communication that is used to persuade consumers to purchase a product. Advertisements form part of every marketing plan of a product or service and takes on different forms as technology increases. The costs vary and while some may be expensive, companies invest a lot of energy and monies in getting them right the first time. Most large businesses do not develop advertisements on their own but contract agencies to perform that aspect of the job. We cannot deny the immense power advertisements have on a potential market and will not underestimate the powers they may have over a particular group of people.

As marketers, we have to be very careful with the messages we send with an advert. In that, when you create an advertisement you have to ensure that are not violating rights and also not discriminating against any group among others while at the same time accomplish other objectives. Advertising executives with their creative teams must ensure that these advertisements do not offend a group and that to me is the most important factor to be considered when creating advertisements.

The Jamaican market is not an educated one and that is no excuse to produce adverts that are not fashionable, full of taste and ones that are refined. Recently, over a year there have been advertising campaigns promoting energy drinks. Of course in a sexualized country like Jamaica, sex doesn’t only sell it is embedded in everything we hear and see. This is not to say that this does not exist in other markets and are with other products or services but it exist in a raunchy way.

In this post I have decided to analyze two advertisements that promote a similar product. Both are energy drinks but the company has decided to highlight the feature where it assumes to help someone’s sexual drive. Nothing is wrong with that, some people need the help and are grateful for such but it shouldn’t be done in a distasteful way that offends groups especially when the ad is booked to be seen by children.

The first video below is the product called Magnum. They released this video maybe over a year ago and had the tag line “a mus di magnum inna him” which translates in English to mean “It’s the magnum in him”.  The advertisement depicts a couple in a bedroom. The woman slips in the bathroom to take a break apparently from the hot sexual experience. Overall the advertisement although sexy is tame to some extent not giving much away, leaving much to your imagination. Watch below.

The other product called Mandingo is another energy drink which promises to assist you with your sexual abilities in the bedroom. On the streets Jamaicans combine this product with beers to make a stronger drink which even heightens your ability in the bedroom – so they say! This advert however, is very trashy, offending and is distasteful in every way. This advertisement should not have been approved with the extreme and over the top sexiness. This advertisement is shown when families sit to watch television on any given evening. In posting the videos I have decided to post the first Mandingo commercial.

I am not amazed with the production of some advertisements in Jamaica. I know people who create advertisements for major international companies here and they have no experience in marketing only a connection and network. It is sad because they give others in the field a bad name because of their poor reputation. My favourite video above is the first one – I must say. The female talent in the advertisement is very convincing, and she does a great job by not being over the top – just safe. However, the female talent in the second video who is a popular porn star is very raunchy, sick and unappealing. The second Mandingo commercial is so in your face and it makes it blah. Nothing to aspire to be or anything left to the viewer’s imagination. Anyway, that’s Jamaica advertising for you. Don’t get me wrong we have great ads too.

We couldn’t end on a bad note, so I decided to post an advertisement from Japan. It is an energy drink and just watch how sexual abilities doesn’t play a role in the advert. We know Japanese to be hardworking and ambitious people-they accomplished just that in the advertisement.

Water Cooler Ed. 2

Welcome to the second edition in the series of the Water Cooler. This feature will highlight what’s hot, topical and up for discussion. Here we go.

Politics

Last week Barack Obama called a special meeting in the house to discuss his health care reform bill. Oh how we love having this debate, to divide us all. Obama has lost and is still losing the health care debate issue. If we are not suffering from Alzheimer’s then we should remember Obama called a special press conference to talk about his health care bill. Well, that did not work. His attempt failed in that press conference because the media was not debating his position on health care instead they left discussing his stupidity comment about the police force and his colleague after not having the details before him.

This time someone or something would have taken the spotlight; so said so done. Republican Joe Wilson in the middle of Obama’s speech shouted – You lie! This outburst came at a time when Obama was making the point that illegal immigrants would have no space in his reform bill.

Later that evening Rep. Joe Wilson issued a personal apology to Barack Obama, which he accepted. You would think this issue would be put to rest since the two parties involved have spoken about the issue and have moved on. But no, we must politicize the event and make it an issue when it isn’t. As history will tell us, the opposing party is always a pain for the government; it will take a miracle for both to agree on a controversial topic because of their different beliefs. In speeches like the one presented by Obama one should have expected boos, nays, and other outbursts.

The democrats have used this opportunity to seek political points and it may work for the short term. After all, they are desperate now to for some needed boost. They want to censure Rep. Joe Wilson for his outburst if he doesn’t deliver an apology to the house. If I were Rep. Joe Wilson I would not. I am not endorsing what his actions. What he did was uncalled for. The democrats have seemed to forgotten their lewd and nasty outbursts in the State of the Union speech delivered by Bush. Oh how we saw that as normal and acceptable but when anyone opposes the ‘mighty to save’ Obama people are out of place and must be punished. It would not be for too long before you heard the word race. Black publishers are tooting that popular word. Why is it racists to call out someone on an issue? It isn’t. What would be racist is if Rep. Joe Wilson had said ‘you lie boy’, that would have been a racial comment.

Bigger Issue

Black groups in the US are now pushing for a boycott of South Carolina – where Rep. Joe Wilson is from. Can you believe it? An American group boycotting American products – have you ever of this? If this isn’t misguided tactics, un-American and stupidity at its highest, tell me what it is. At this time when the American economy needs a boost and an injection of a stimulus package they are planning to kill it. Is that the only way they could punish a man for opposing Obama? It would appear that governments around the world are seeking other ways to express their disagreements apart from heated debates. They are fighting and acting worse than Rep. Joe Wilson. Is this the future of political debates in the house?

Travel

Jamaica is a beautiful place filled with spectacular locations and lovely views of the ocean around it. On my trip to the second city and the city that visitors love Montego Bay; I took some pictures that were simply amazing (the actual view). I do not know if that transpired on camera, that’s another issue. Take a look!

View from a Club Ambiance Hotel

View from a Club Ambiance Hotel

From the car - Ocho Rios

From the car - Ocho Rios

On The Hip Strip Montego Bay

On The Hip Strip Montego Bay

Inspiration

We face obstacles and trials in our lives daily. How we approach and tackle them is critical. Are we facing our trials with fear or are we facing then head on? Life is a journey. Today, make the decision to face your trial head on whether it is self-esteem issues, other personal insecurities. You will be successful and come out a roaring champion. Let today determine your tomorrow.