Tag Archive: content


We all know the background to the Rihanna – Chris Brown saga. There is something that is not cool about it that I have not commented on. It is not cool to abuse someone physically. I am outraged and annoyed each time I hear of people abusing others. Many children are abused in their childhood and they are affected by it, most times seeking professional help.

Rihanna

Rihanna

When two adults agree to enter a relationship they did not in anyway agree to abuse even in disagreements or otherwise. I couldn’t care less what the issues are surrounding ones anger but putting your hand on someone is not right. That is why the law is also there to protect persons who have been hurt innocently in anyway.

Back to the drama of the Rihanna – Chris Brown saga. We know that they had a confrontation and Rihanna’s face was marred by the vicious attack of Chris Brown. The matter was brought to the court. But there is a bigger issue; both are celebrities with huge careers in the entertainment industry.

Chris Brown

Chris Brown

Recently, Chris Brown released a video expressing his regret to the situation and vowing not to hurt anyone again. There is no doubt in my mind that this guy needs anger management. He is obsessed with the limelight and even in his quest to be sorry he wasn’t. I do not buy his message; he was in no way sincere and regretful of his heinous actions toward a woman.

I am alarmed that women would even support a man abusing a woman. How did we get here? How can a woman in their right mind agree with a man battering, bruising a woman? I have heard this saying by many ‘If a man doesn’t beat me, he doesn’t love me.’ I am shocked but the myriad of events that are happening now doesn’t alarm me one bit.

But what is one the line here is Chris Brown’s career. Rihanna has moved on and he thinks it is his time as well. The media has given Brown a free ride with his actions; I am not alarmed by that. The media patronizes actions that are not healthy for any society. All I want Brown to do is just go away. He refers to himself as a role model. It baffles me to think who would bestow such a title like that to him. Celebrities today are in no way role models. If we should follow, look up to these stars, we would lead ourselves down a destructive road and our lives would be a misery.

Brand Management

I enjoy the finer things in life, can I say fabulous. I enjoy these things because I appreciate the concept of marketing. Marketing is integral to every business and any entity, person, thing that can incorporate basic marketing concepts will be successful. I studied marketing in university and this is an area that I am passionate about but it’s an area that is highly underestimated by so many.

Every product you see out there needs management. Most managers who manage them are called Brand Managers. The role of these managers is simply to apply the concepts of marketing, to increase the product’s perceived value to the customer, brand equity and most of all to remain profitable.

This form of management is not only relevant to products it transcends in all areas. More than ever entertainers are using marketing to build an image for their market and to improve on the appeal they have. I am passionate about this area simply because when the concepts are applied it works miraculously.

Beyonce

Beyonce

I appreciate artistes like Beyonce because her management clearly understands that she is a brand and everything her management does is in line with this. I am not a great fan of the music but you cannot ignore the powerhouse that she is. From the clothing, to the performance, to her persona and image on stage everything must be right. Entertainers who grasp this will always be successful knowing that they produce creative, great music. The music industry is a challenging one with so many players in it. The challenge to top performances and create music that people will listen to is understandably remarkable. If you look at Beyonce’s performance each time, everything is done live, with amazing lighting, back-up dancers, singers, clothing. Everything ties in to create the person we know today as Beyonce.

D'Angel

D'Angel

I live in a developing island, Jamaica and this is the birth place of reggae and dancehall music. Some artistes here understand marketing. Sean Paul and Beenie Man are just two that understands what it is to have that full package. If artistes here understand the power of having an image of quality, and ensuring the music has quality and is current, they can be huge stars. They may not be a MJ, U2 but they will have a following that will always plummet them to huge successes in the music industry. You may say funding and having the money is important. This is critical but this is not a limitation because entertainers today more than ever are making it. Therefore, put in the investment and you will see the returns. The world will be at your fingertips.

D’angel image forms part of this blog because I think she is the only current dancehall artistes who shows she is understanding the concept of marketing. She is featured on many shows locally and internally. Kudos to her. Keep up the good work. She will tell you she has not reached where she wants to go but clearly if she keeps focus on her image and production of quality music the sky is the limit.

Happiest Nations on Earth

Are you happy?signals-hes-confused-400a020607

On a scale on 1 – 10 with 1 being the lowest meaning least happy and 10 happiest. At what point on the scale are you?

Recently, a research group called New Economics Foundation released a study using the ‘Happy Planet Index’ stating the countries with the most content people. It is important to note that the research took into consideration the ecological footprint and life expectancy of the countries.

So the results are out and three countries from the Caribbean top the list with Costa Rica number one followed by Dominican Republic and Jamaica.

Since I am from Jamaica, a section of this article will refer to that country.

As most people may know Jamaica is known globally for the reggae icon Bob Marley and also the fact that we have the best beaches with amazing hotels to compliment it. The island is dubbed ‘the island of wood and water’. However, the island is also known for its high crime rate (one of the highest in the world), horrible economic conditions and other horrible statistics (inflation etc). Jamaicans were shocked and were wondering how the hell in the world they could be considered one of the happiest nations in the world. The nation is constantly bombarded with high unemployment figures and constant criminal reports in the media. If I may say, if a report came out stating that Jamaica is one of the saddest place to live then most would agree knowing our situation here at home. What is also amazing at this time is that Forbes Magazine names Jamaica among the top 10 countries in the world hardest hit by the global recession and stating that it will take many years to recover.

This research however was clearly different. It took into consideration the ecological footprint and life expectancy of the nation. The ecological footprint is a measure of human demand on the Earth’s ecosystems. Life expectancy is the average number of years that citizens are expected to live within a country.

With these combinations Costa Rica was named the happiest nation on earth. Essentially what the research is saying is that in Costa Rica has a high life expectancy of 78.5 years and are able to do things minimally affecting the environment. Only 99% of its energy comes from renewable sources; surely a lesson for USA.

So the case in Jamaica is similar, citizens here are able to live long while doing so cheaply thus not harming the environment. What is mind boggling though is that most expected those in first world countries to top the list. Why aren’t they? They may not have long life expectancy and most of these countries are damaging the environment.

Personal life

However, the research has called on individuals to self analyze themselves and consider how happy they are personally with their lives. Personally, if I should have taken that survey I might not be that happy. I am currently working on a gig but I am unemployed, I do not have job security. Therefore, my report card would be maybe just average. I am happy in terms of I am able to sustain myself, providing to eat and clothe (because of my parents/family) but other factors that one would consider in the total package I fall short which would tilt my level of happiness one way.

Many persons globally are not happy. We are in a global recession now, persons losing jobs left, right and centre, no health care coverage and the miseries continue. Life can be a mess. This research however should tell a striking message to those who live better than others. Most times we think that those with all the cash to care are happy. We are now seeing with the biggest celebrities that all the money in the world will never buy you happiness. It seems those that live at the extreme are most times happier. Many individuals will never give up their countries to live in the top three happiest countries in the world, but it will remain a fact those who live within their means are always happy.

The next time you wish you had more, you may just be giving up your happiness. Happy People Multicultural 5