Tag Archive: funny


Marketing for any business operating in today’s harsh business world isn’t easy. Getting the right campaign to the target market is a huge task. Hitting the nail on the head can be a massive gamble. Companies who use the services of marketing/advertising agencies most times are not in control of what the agencies produce. Somehow, companies even accept anything that the agency produces without contesting or even make suggestions to improve on the advertisement. It is sad when companies have to withdraw ads that offend a segment of the target market even sometimes offending the society. Advertisements are not only produced for the intended market. Because they are viewed in the mass media, extending the reach of the ad, the advert may be offensive. Companies however have a huge role in ensuring that the ads that the company has on television, radio, print etc are comfortable and not offensive.

Recently, KGB a company that answers questions that they receive by text messaging released an ad that some people find offensive. Some even want the ad to be pulled. The ad portrays black females in a salon getting their hair done. A female talent in the ad asked the other ‘What kind of hair is this?’ The response of the hairstylists says natural. The discussion there continues with the quest to find out what natural hair means by sending a text message to KBG for the answer.

From the advertising agency and company’s point of view they have achieved their objectives. They produced an ad reflecting the company’s proposition (product), and they used talents which reflected in some way their intended target audience. Success huh?

But the issue is bigger than that. The issue is the portrayal of black people. Culturally, the black race is known for their sense of humour, survival, hardworking attitude, breaking the law etc. Generally in advertisements the black talent would always deliver that punch line of a joke, or be seen eating unhealthy foods like chicken (not that chicken is bad). There are both positive and negative images that are embedded in ads today. These images can be offending; some can be flattering while others can be motivating.

There is certainly nothing wrong with the advertisement of this company. People will find issue with the ad that most of the actors were black. Normally, companies with a huge target market would show diversity in the ad to show that all races accept their product. This advertisement borderlines offensive because it appears to be saying that only black people wear weaves and emphasizes the fact that they cannot explain where it comes from. The believe that black people wear the most weaves may be a lie, but this ad does not make it appealing.

But how did we get here? There are issues within the black community and it is sad that this company is highlighting that flaw to sell their brand. Majority of people believe that black people use weave as a way to change who they really are. They use all the hair products and chemicals to look like someone else. Weaves do compliment and enhance a woman’s features. There is nothing wrong with wearing a weave. There might be a problem when weave identifies your race.

Letterman and Palin

PALIN CABINETSarah Palin became popular in the 2008 Election in the US. Although not winning the election she has become a voice for the Republican Party. In the general election late night spoofs of her were flattering even damaging the image she tried to create. Recently David Letterman made offensive remarks about her and her 14-year old daughter. The show has come under fire from certain quarters who found the remarks out of line and reprehensible.

Letterman’s remark were below the line calling her image ‘slutty’ and made a joke alluding that a famous baseball star would have sex with Palin’s 14-year old daughter.

Isn’t it amazing that the media is not outraged against this man? Isn’t it amazing that the media isn’t reporting this issue? Isn’t it alarming that feminist groups are being quiet on this incident? Where are the apologies from CBS and David Letterman?

I am outraged; dissatisfied that even a joke like this was made. It is a sad day because those that are expected to speak out and be heard are kept numb to the point where it is deafening.

There is no way a man of this stature can make remarks alluding to violence against a 14-year old. When did we have to lower our standards that low to have laughter? But this was coming a long time ago. The media currently has no respect for Sarah Palin and this is evident as no one is supporting her. I think it is fair game to have a laugh about Sarah Palin. She has made her life a public one and this is a huge decision that an individual make when they put themselves in the media spotlight like this.

I sincerely believe that if Letterman had joked about the Obama’s underage girls like this, there would have been outrage; maybe even cancelling his show would be eminent. But, ‘little’ Sarah Palin from Alaska who seems to only make the news when the laugh is on her deserves no respect.

I must point out that ‘little’ Sarah Palin has led Alaska’s economy well. They are not bailing out any industry within their economy. They are investing more than ever in education, and developing their natural resources to sustain Alaskans. She is sending excess funds to Federal Government to bail out other states. The state even refused to accept bailout funds because they didn’t need it.

Why is this woman constantly attacked for her beliefs? I have no respect now for David Letterman, not that I did have any. What do you think about all this? Is it fair game to make rape jokes about a 14-year old?