Tag Archive: hair


60….70….80….90…100

Are you looking forward to growing old?

Are you looking forward to be classified as a senior citizen?

Are you looking forward to the day where you will be termed as ‘old man’, ‘old lady’, ‘grandpa’, ‘grandma’?

Are you really looking forward to the day where you will have dentures, a wheelchair, a walking stick, or not being able to drive?

Old people may be looked down upon but being old is a whole other life. Experienced, knowledgeable, informed, weak, strong are all characteristics that can be used to describe senior citizens. I am borderline gerascophobic – fear of growing old. I am thrilled when someone looks at me and says I look 19 or 18. Some make comments that I do not look my age – mu glad bag bursts with joy flowing over. I remember when I was in high school I would tell people I am 16 when I was really 18. They believed me because I actually look younger than my age.

With times changing and new developments every day I cannot begin to fathom living old. I am scared because if we are this advanced in 2010 I cannot think how sophisticated we will be in the next 50 years. For many young people fast food is the order of the day. We love the pizza, KFC, Subway etc the list goes on. For this year 2010 I promised myself that I would be eating out fast food style once per month. I have equaled my limit so far but trust me it will be hard. I hope I can maintain the once per month eat out quota I set for myself.

Have I made a realistic goal?

With busy schedules and work, people are forced to eat out but can we finance a constant fast food diet? My two favorite fast food outlets locally are KFC and Island Grill. With the recession and increase in prices the average meals these days are $6 US. I was speaking with a friend recently and he suggested that these fast food outlets should be added to the list of participating restaurants in our local restaurants week. Eating out is becoming a luxury especially in this recession.

If you are concerned with looking younger than your age and are health conscious a withdrawal from fast food could be your best alternative. Eating healthy home cooked meals should form part of your daily regime if you want to look and feel good in those latter years. The decisions we make today could affect our lifestyle later on in life and could reflect how fast you age.

Today we watch MTV, VH1 and listen to Lady Gaga, Beyonce, Alicia Keys, Jay Z, Rihanna, Taylor Swift etc. Entertainment changes drastically when you are old. No old person wants to hear ‘boom boom boom’ in their 70’s but we may find ourselves listening to more classical pieces and more news on television. Going to the movies could be a thing of the past as our eyes will be old. With all the computer time and employees fixated before screens at work, I am convined our generation will have more eye problems than our forefathers. You may want to limit surfing the internet and television viewing to save those eyes. Sometimes I wonder what the elderly do at home. Most times older folks are indoors talking to their spouse or relatives. In the next 50 years I hope more establishments geared towards entertaining the elderly will be developed. I think we will be living large – constantly going out. These places of entertainment will be extremely beneficial to our generation because we are constantly on the move, even now I am multitasking.

As we age, we should embrace the advances in technology and communications. Without a doubt my generation in the next 50 years will be more accepting to new developments understanding that we can afford it. Communication will not die but a greater emphasis will be placed on it. Can you believe Facebook and YouTube will be history – who knows Google may be gone? I hope I will be here to witness the changes, even to tweet about it. Come on Twitter is forever – that will never grow old.

Years ago, I started college and the course was slated to end in 2009. Back in 2004 I thought to myself “the world will end before I finish this course”. I thought 2009 was so far away but time flies. We are now in 2010. At the end of this month I will be seven years closer to thirty. I can’t believe I said that.

I am no longer scared of growing old I am scared I will not enjoy my old days. I want to enjoy it.

Growing old is good, getting all the grey hairs are a blessing. I’m seeing Obama grey and I know its stress!

I am beginning to think growing up isn’t all that bad, once I grow gracefully.

If you are new to this blog I have a deep, deep passion for Marketing and Advertising. I will forever appreciate this field and any business that really use the basic skills to advance their companies and their products. I appreciate it so much because it is the only thing I know.

Advertising has been a sore point for many people. The impact advertising may have on potential viewers is great. Creators of advertisements understand this fully and they will exploit the opportunity while being legal to persuade the consumer to purchase a product or to buy into a service. Consumers therefore have a responsibility to take these advertisements with a grain of salt. There is a line in advertising that ad creators try not to cross and this is being deceptive. I have an issue with adverts deceiving people, misleading them to the point where they consume the product and it does not perform the way it was intended to.

We live in the 21st century where everything has to look posh, awesome, appealing and appear to be the best. With demands from companies and an emphasis on profits to be made, pressures are placed on creative teams to create an advert that will rival the competitor. Not only to compete but also to make the advertisement so appealing those consumers will demand the product. Creating an advertisement should take time. Determining the image of the product, partnering that with the right talents, choosing the music, the lighting and the camera angles are all some of the factors which the creative team has to take note of. A whole slew of other considerations which make the final product appealing and persuading.

Can you imagine the thoughts that go in to advertise fashion and products for the face and hair? In developed markets like London, Europe and United States of America where the quality of advertising is high, it takes much effort to produce.

An advertisement in question in recent days is one produced by L’Oreal. The ad features Cheryl Cole (judge on X Factor, huge celebrity in the UK) who in the advertisement praises the product Elvive Full Restore 5 hair care line for making her chestnut “full of life, replenished with healthy shine”. The fact is Cheryl Cole’s chestnut was not entirely her real flowing hair. Should we be having an issue with advertisements like this?

C Cole

Beauty has come under scrutiny many times before and this will never be the last. I have an issue with people having an issue with this advertisement.  First and foremost females who wear extensions do not refer to their hair as fake especially when it blends in with their ‘real’ hair especially when their real hair accounts for much of what you actually see. Females can also confess that when commenting on a friend’s hairstyle they don’t say “Your wig looks good!” instead they say “your hair looks good.” This is in the context of wearing extensions coupled with your real hair. Now if your entire head of hair that I am seeing is from a plastic package then we can conclude that your hair is fake and you are indeed wearing a wig.

Personally I do not see anything wrong with the advertisement because an advert of that nature for it to be effective it has to have some form of fantasy (lies oops) to it. In the advertisement clearly not all of the talent’s hair is false and you would have only known that if you know what extensions look like and if you have worn them before or read it online. The celebrity in question has made extensions apart of her routine look so to say she has done this and it is deceiving to people is ridiculous.

I also have an issue with advertising critics who claim that adverts should be appealing to the normal person. Therefore, advertisements of this nature – fashion related will make ladies feel insecure and affect their self esteem. Rubbish! If an advertisement is going to make you feel bad, you felt bad long before you saw the advertisement. I will not buy the argument that advertisements should ever start using normal people to sell the products. If this worked more companies would have been doing it. Dove has started that trend – saw the features of Oprah but I do not like it. It contradicts the image and position of what the product has established. L’Oreal mentions in their ads ‘because you’re worth it.’ The marketing campaign works because they use celebrities who everyone seems to aspire to be. That image of everything looking right cannot be compromised. It is not by chance the make-up is always right. It is not by chance they are always smiling and telling you how wonderful the product makes them feel and look. It is all a strategy to make you walk to the retail store and purchase the product.

Stop complaining oh how she isn’t wearing her real hair. I must confess I know nothing about hair extensions and rightfully so. However, the first time I saw the advertisement I did not think about her extensions, I thought about the obvious she has great hair and any girl who uses the product will experience the same thing because they are worth it. When I buy facial products which I desperately need to look the way I do lol I don’t want to read or see that the product will make me look normal. I am looking for it to say it will give me clear skin and all those good things. So consumers gravitate to products which makes them look, feel better than they previously did – takes them to a higher level.

Stop again, did you see the advertisement. Really? Watch again and look at 0:21 seconds. At the bottom of the screen it says “styled with some natural hair extensions.” That is all the advertisement needed. Of course in that 30 second advertisement all you were looking at is her ‘real-hair’ and the outcome after using such a product. From an advertising, model-talent’s perspective that’s all that matters – you looked at her hair and wished you had it.

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