Tag Archive: Japanese


Friendships are important to our own growth and development. In our personal lives I am sure we can list all the friends we could not live without. It is the same in the blogging sphere I could not be inspired if it were not for some of the viewers who continue to share with this blog and I enjoy returning the favour to see what you are thinking and posting.

Growing up I always wanted to attend boarding school. To do so, I had to pass the Common Entrance Examination (National Test) which I did and I was able to attend the top boys’ school in Jamaica for high school – Munro College. There is a certain level of independence that you develop in such an environment. I am grateful for the many lessons I learnt because of that period in my life. My first semester back in 1998 I remember it vividly, it was horrible. Although I had always wanted to be there nothing could prepare me for it. I went from chasing the car when they were leaving in first form to being comfortable with them leaving me behind. By the end of the first year I was running them off the campus. Leave!

What made the experience unforgettable was that I had friends who I could count on. I was not the popular student but I was indeed a great friend. I can recall people would feel secure in sharing their deepest concerns with me. In the earlier years I became my class representative on the Students’ Council – which I enjoyed. Today, some of those friendships continue.

What I have found interesting about myself is that I find it hard to revisit the places in my life that have impacted me. I struggle to visit my high school and other places. It is not like I don’t want to be there or I am ungrateful in anyway; I love these places so much that I prefer to reminisce on all the memories than to walk up the long drive way and remember all the buildings I called home. I remember distinctly years ago returning for a graduation ceremony and because it is a traditional school everything was the same. The buildings had their antique look and the boards still creek.

I watched a movie a few days ago by the name of Hachiko: A Dog’s Story and it is one of the most tear dropping movie I have ever seen. I have watched movies with animals before but this dog deserves an award. The cinematography and the way the camera captures the dog’s emotions is very captivating and it makes the viewer connect with the movie on a level that makes this movie memorable.

It has become cliché to say a dog is man’s best friend – this movie proved more than that. I do not think we understand the relationship and influence we have on our pets. I pick up the cat I live with at home and hear her purr and wish animals could talk or we could interpret in some way what they are thinking because they have their own personalities that make them unique.

Hachiko: A Dog’s Story is a true story of a Japanese dog named Hachiko and his master, a professor. The movie is an American adaptation of a legendary Japanese tale.

The movie begins with the college professor heading home from school and sees this puppy on its own by the train station. Because it was so late he picked up the cute Japanese Akita and brought it home for the night with the intention of taking to the pound or to find its rightful owner. His wife Cate Wilson (Joan Allen) is not happy that he brought the dog home and later agreed that the dog will be there for the night. One night turns into weeks, months and years. Everyday the dog would follow Parker Wilson (Richard Gere) to the train station, walk home and then return to welcome him off the train. The movie sets you up for a huge disappointment because it chronicles for years where this would be the routine of the dog and the college professor.

So you’re expecting something and it happens!

Parker Wilson (Richard Gere) suffers a heart attack while at school and dies at hospital. Back at the train station Hachiko waits and waits and waits, no Parker Wilson. Hachiko repeats this routine for more than nine years until his own death. This dog’s unwavering loyalty to its master makes you emotional – might make you sob watching this movie.

I love drams, but this movie takes it to another level. I remember right after the movie I couldn’t do anything else but rush to my bed to lie down, my head was just giddy – not to say that will happen to you, but this movie will have an impact on you. Normally I returned to my blogging or to watch something else on television but not that night. The movie was directed by Lasse Hallstrom who has worked with animals before on other projects.

Each one of us expresses their loyalty in different ways. Certainly Hachiko’s expression of his loyalty and devotion to his lifelong friend can teach us all a lesson or two. I do not think I will forget this movie. It has made an indelible mark in my mind.

Advertisements are a form of communication that is used to persuade consumers to purchase a product. Advertisements form part of every marketing plan of a product or service and takes on different forms as technology increases. The costs vary and while some may be expensive, companies invest a lot of energy and monies in getting them right the first time. Most large businesses do not develop advertisements on their own but contract agencies to perform that aspect of the job. We cannot deny the immense power advertisements have on a potential market and will not underestimate the powers they may have over a particular group of people.

As marketers, we have to be very careful with the messages we send with an advert. In that, when you create an advertisement you have to ensure that are not violating rights and also not discriminating against any group among others while at the same time accomplish other objectives. Advertising executives with their creative teams must ensure that these advertisements do not offend a group and that to me is the most important factor to be considered when creating advertisements.

The Jamaican market is not an educated one and that is no excuse to produce adverts that are not fashionable, full of taste and ones that are refined. Recently, over a year there have been advertising campaigns promoting energy drinks. Of course in a sexualized country like Jamaica, sex doesn’t only sell it is embedded in everything we hear and see. This is not to say that this does not exist in other markets and are with other products or services but it exist in a raunchy way.

In this post I have decided to analyze two advertisements that promote a similar product. Both are energy drinks but the company has decided to highlight the feature where it assumes to help someone’s sexual drive. Nothing is wrong with that, some people need the help and are grateful for such but it shouldn’t be done in a distasteful way that offends groups especially when the ad is booked to be seen by children.

The first video below is the product called Magnum. They released this video maybe over a year ago and had the tag line “a mus di magnum inna him” which translates in English to mean “It’s the magnum in him”.  The advertisement depicts a couple in a bedroom. The woman slips in the bathroom to take a break apparently from the hot sexual experience. Overall the advertisement although sexy is tame to some extent not giving much away, leaving much to your imagination. Watch below.

The other product called Mandingo is another energy drink which promises to assist you with your sexual abilities in the bedroom. On the streets Jamaicans combine this product with beers to make a stronger drink which even heightens your ability in the bedroom – so they say! This advert however, is very trashy, offending and is distasteful in every way. This advertisement should not have been approved with the extreme and over the top sexiness. This advertisement is shown when families sit to watch television on any given evening. In posting the videos I have decided to post the first Mandingo commercial.

I am not amazed with the production of some advertisements in Jamaica. I know people who create advertisements for major international companies here and they have no experience in marketing only a connection and network. It is sad because they give others in the field a bad name because of their poor reputation. My favourite video above is the first one – I must say. The female talent in the advertisement is very convincing, and she does a great job by not being over the top – just safe. However, the female talent in the second video who is a popular porn star is very raunchy, sick and unappealing. The second Mandingo commercial is so in your face and it makes it blah. Nothing to aspire to be or anything left to the viewer’s imagination. Anyway, that’s Jamaica advertising for you. Don’t get me wrong we have great ads too.

We couldn’t end on a bad note, so I decided to post an advertisement from Japan. It is an energy drink and just watch how sexual abilities doesn’t play a role in the advert. We know Japanese to be hardworking and ambitious people-they accomplished just that in the advertisement.