Tag Archive: managers

Brand Management

I enjoy the finer things in life, can I say fabulous. I enjoy these things because I appreciate the concept of marketing. Marketing is integral to every business and any entity, person, thing that can incorporate basic marketing concepts will be successful. I studied marketing in university and this is an area that I am passionate about but it’s an area that is highly underestimated by so many.

Every product you see out there needs management. Most managers who manage them are called Brand Managers. The role of these managers is simply to apply the concepts of marketing, to increase the product’s perceived value to the customer, brand equity and most of all to remain profitable.

This form of management is not only relevant to products it transcends in all areas. More than ever entertainers are using marketing to build an image for their market and to improve on the appeal they have. I am passionate about this area simply because when the concepts are applied it works miraculously.



I appreciate artistes like Beyonce because her management clearly understands that she is a brand and everything her management does is in line with this. I am not a great fan of the music but you cannot ignore the powerhouse that she is. From the clothing, to the performance, to her persona and image on stage everything must be right. Entertainers who grasp this will always be successful knowing that they produce creative, great music. The music industry is a challenging one with so many players in it. The challenge to top performances and create music that people will listen to is understandably remarkable. If you look at Beyonce’s performance each time, everything is done live, with amazing lighting, back-up dancers, singers, clothing. Everything ties in to create the person we know today as Beyonce.



I live in a developing island, Jamaica and this is the birth place of reggae and dancehall music. Some artistes here understand marketing. Sean Paul and Beenie Man are just two that understands what it is to have that full package. If artistes here understand the power of having an image of quality, and ensuring the music has quality and is current, they can be huge stars. They may not be a MJ, U2 but they will have a following that will always plummet them to huge successes in the music industry. You may say funding and having the money is important. This is critical but this is not a limitation because entertainers today more than ever are making it. Therefore, put in the investment and you will see the returns. The world will be at your fingertips.

D’angel image forms part of this blog because I think she is the only current dancehall artistes who shows she is understanding the concept of marketing. She is featured on many shows locally and internally. Kudos to her. Keep up the good work. She will tell you she has not reached where she wants to go but clearly if she keeps focus on her image and production of quality music the sky is the limit.

Selling in a Recession

Yesterday, I had the opportunity to attend a seminar for a top company seeking Business Development Executives – Sales Representatives. The presentation was enlightening and informative as it highlighted the rigorous industry and the need for companies to go beyond their expectations to be profitable.



This blog article will explore the risks and the general feel of operating a business in a recession. I do not feel that management teams in firms understand how to operate a business in a recession. We all know how to manage our firms when everything is going well, sales are coming in and the market is there for our products or services. I feel though that companies should always be operating to expect a slow period. This way, all the strategies we were employing before will even make business flourish.

So, we are now in a deep recession with countries worldwide all now in a bid to ensure our budgets and deficits are erased trying to have surpluses. We all created this huge mess, spending more and not investing for the harsh economic times. Most companies now are employing Sales Teams in a quest to get new sales to ensure businesses stay afloat this low period.

Companies operating in today’s business environment think that lowering prices on products or services is the best way out. It may help some firms but certainly this won’t work for all. Most firms employing sales teams are doing so on commissions. This has its risks as new employees are so desperate to make quotas that sometimes real business strategies are not enforced with the need to make a sale the highest priority. Therefore, firms are at a huge disadvantage because the quest for building relationships is not important.

Employees need job security. Once employees feel that they are secured in their jobs they operate with a different mindset and purpose. Companies must be able to translate this purpose in Sales Teams in organizations. Clearly, because sales reps are paid based on commissions, sometimes they see themselves as outsiders; most times away from the confines of the firm on the street trying to make a sale.

Companies are in business first and foremost to make a profit. There are secondary objectives but primarily they are there to make a profit. All the strategies businesses use must be well developed with the business in mind. The world economic crises is not only affecting companies but also governments as they have bigger budgets to fill and huge demands internationally especially those with debts.

Companies who seek to employ sales teams in the form of Sales Representatives must be very careful as this could be the company’s worst nightmare. Sales Representatives must feel like they are apart of organizations. They must feel important and critical to the success of the firm. Anytime an employee feels secondary, they will employ different tactics to achieve their own agendas. Management is key is leading a company out of a recession into a period of constant productivity. For companies seeking Sales Teams it may seek wise but it may be disadvantageous for your company if not managed wisely.