Tag Archive: mtv


If you are new to this blog I have a deep, deep passion for Marketing and Advertising. I will forever appreciate this field and any business that really use the basic skills to advance their companies and their products. I appreciate it so much because it is the only thing I know.

Advertising has been a sore point for many people. The impact advertising may have on potential viewers is great. Creators of advertisements understand this fully and they will exploit the opportunity while being legal to persuade the consumer to purchase a product or to buy into a service. Consumers therefore have a responsibility to take these advertisements with a grain of salt. There is a line in advertising that ad creators try not to cross and this is being deceptive. I have an issue with adverts deceiving people, misleading them to the point where they consume the product and it does not perform the way it was intended to.

We live in the 21st century where everything has to look posh, awesome, appealing and appear to be the best. With demands from companies and an emphasis on profits to be made, pressures are placed on creative teams to create an advert that will rival the competitor. Not only to compete but also to make the advertisement so appealing those consumers will demand the product. Creating an advertisement should take time. Determining the image of the product, partnering that with the right talents, choosing the music, the lighting and the camera angles are all some of the factors which the creative team has to take note of. A whole slew of other considerations which make the final product appealing and persuading.

Can you imagine the thoughts that go in to advertise fashion and products for the face and hair? In developed markets like London, Europe and United States of America where the quality of advertising is high, it takes much effort to produce.

An advertisement in question in recent days is one produced by L’Oreal. The ad features Cheryl Cole (judge on X Factor, huge celebrity in the UK) who in the advertisement praises the product Elvive Full Restore 5 hair care line for making her chestnut “full of life, replenished with healthy shine”. The fact is Cheryl Cole’s chestnut was not entirely her real flowing hair. Should we be having an issue with advertisements like this?

C Cole

Beauty has come under scrutiny many times before and this will never be the last. I have an issue with people having an issue with this advertisement.  First and foremost females who wear extensions do not refer to their hair as fake especially when it blends in with their ‘real’ hair especially when their real hair accounts for much of what you actually see. Females can also confess that when commenting on a friend’s hairstyle they don’t say “Your wig looks good!” instead they say “your hair looks good.” This is in the context of wearing extensions coupled with your real hair. Now if your entire head of hair that I am seeing is from a plastic package then we can conclude that your hair is fake and you are indeed wearing a wig.

Personally I do not see anything wrong with the advertisement because an advert of that nature for it to be effective it has to have some form of fantasy (lies oops) to it. In the advertisement clearly not all of the talent’s hair is false and you would have only known that if you know what extensions look like and if you have worn them before or read it online. The celebrity in question has made extensions apart of her routine look so to say she has done this and it is deceiving to people is ridiculous.

I also have an issue with advertising critics who claim that adverts should be appealing to the normal person. Therefore, advertisements of this nature – fashion related will make ladies feel insecure and affect their self esteem. Rubbish! If an advertisement is going to make you feel bad, you felt bad long before you saw the advertisement. I will not buy the argument that advertisements should ever start using normal people to sell the products. If this worked more companies would have been doing it. Dove has started that trend – saw the features of Oprah but I do not like it. It contradicts the image and position of what the product has established. L’Oreal mentions in their ads ‘because you’re worth it.’ The marketing campaign works because they use celebrities who everyone seems to aspire to be. That image of everything looking right cannot be compromised. It is not by chance the make-up is always right. It is not by chance they are always smiling and telling you how wonderful the product makes them feel and look. It is all a strategy to make you walk to the retail store and purchase the product.

Stop complaining oh how she isn’t wearing her real hair. I must confess I know nothing about hair extensions and rightfully so. However, the first time I saw the advertisement I did not think about her extensions, I thought about the obvious she has great hair and any girl who uses the product will experience the same thing because they are worth it. When I buy facial products which I desperately need to look the way I do lol I don’t want to read or see that the product will make me look normal. I am looking for it to say it will give me clear skin and all those good things. So consumers gravitate to products which makes them look, feel better than they previously did – takes them to a higher level.

Stop again, did you see the advertisement. Really? Watch again and look at 0:21 seconds. At the bottom of the screen it says “styled with some natural hair extensions.” That is all the advertisement needed. Of course in that 30 second advertisement all you were looking at is her ‘real-hair’ and the outcome after using such a product. From an advertising, model-talent’s perspective that’s all that matters – you looked at her hair and wished you had it.

Click reply at the top of the post or Reply located at the right of the first comment to have your say.

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Single Ladies Generation

Beyonce

Beyonce

Pull me into your arms
Say I’m the one you WANT
if you don’t, you’ll be alone
and like a ghost I’ll be gone

Lyrics from Beyonce’s Single Ladies

For some time now I have not taken Beyonce’s Single Ladies song seriously. I have listened to the song many times but thought it was a fun, great song to dance to (not me lol), never thinking about the hard issues embedded in it until I had a heart to heart conversation with a friend.

For many who have tried dating and searching for love, they’ll admit how sad it gets when the man you expect to pop the question never does, but gets so scared.

I do not support people who spend years dating and flirting with a steady boyfriend/girlfriend and never asks the question to be married or even become exclusive partners. It is ridiculous and makes the guy (most times we are expected to have that discussion) look silly and his actions questionable. Is he there for the long haul? Is he nervous about commitments? Whatever the answer, guys who flirt around for years, afraid to enter marriage, will most often lose the girl.

Personally, I think men who are wary to enter commitments show characteristics that women should refrain from entertaining in their lives. If both parties give selflessly to the relationship and the man doesn’t ask the question, should the female let him go? Should women be expected to start popping the marriage/commitment question then? Certainly women will not consider the suggestion that they should start going on one knee. I would say the  majority of us (both male and female) would agree that the decision should be left to the man to make.

Now, more than ever, women are not waiting on men to propose. In the twinkling of an eye, another gentleman or lady is ready to pick up where you left off. This brings me to the line Beyonce shouts in her song, “Where my ring at?”

Many women are asking, “where is my ring?”. Come on: a good partner doesn’t come along twice. When you have found the one that completes you, challenges you and makes love the best, “put a ring on it.”

If you don’t, you’ll be alone, and like a ghost they’ll be gone. – Beyonce’s Single Ladies

Grip on that Self Esteem

What is self esteem? Self Esteem reflects a person’s overall evaluation of appraisal of his or her own worth.

This article was birthed out of a discussion I had with someone. They approached me with a question that I did not see coming. The person asked: “Am I attractive?” This question was never asked to seal the individual’s convictions of his/her level of attractiveness. Instead it was asked because I think this individual was insecure about it.

What was intriguing about this situation was that the individual who asked the question personally, I thought they were crazy. Because they are attractive, not even average – above it. The person has attractive skin tone, quality hair, great features, and a wonderful personality to go with all of that. If you are looking someone to settle down with they would be on your list because they lead a balanced life and is incredibly smart. One can imagine my shock. After the conversation ended I thought deeply that there is a bigger issue here. Many times we hear of young girls and boys being insecure, more so girls. Many times as well the media, internet, advertising and magazines are blamed for glamorizing images that are not Main Street.

People who find that they are insecure about anything; it typically becomes a major issue hindering emotional growth among other things.

Improving your self worth is no easy feat especially when you have reached certain levels. However, I believe with certain steps, tips, guidelines whatever a therapist may call it, they can be helped.

  1. Find things to love about yourself

This is critical because if we do not find something to love and adore within ourselves someone will point out one and it may not be all that good. As young people we are embedded in the latest gadgets, technology, and media that we forget the human side of our lives. We need to take time out from all those phones, televisions and internet to have personal time for ourselves. We may not see the importance but can we start looking in the mirror and loving what we see. Be in awe. The fact is, the celebrities who we think have a perfect life and who we look up to also find themselves being insecure about many things.

  1. Surround yourself with positive thinking people.

I think this one is mostly underestimated because we think sometimes we can combat negative people. Newsflash, most times we can’t! If you surround yourself with people who watch their calories to the tee, always pointing out other people’s faults, always degrading others, finding imperfections on their body etc. you might want to change your circle of friends. Surround yourself with people who appreciate and celebrate their lives, people who in a moment will encourage you than fight or tear you down.

  1. Challenge yourself

This will be a task. If you are like me, then you do not have a huge following of friends. J Nothing wrong with that, just treasure the ones you have today. I would tell you to challenge yourself. Test your abilities to find and appreciate things that you will begin to love about yourself. For example: if you hate your weight, get out there and do something about it. Do not try quick fixes; buying tighter fitting clothing to make you look smaller or liposuction. That will not work. Sign up for a gym or work out at home. Yes! Bring the gym home. You do not need a personal trainer. Be cost effective and find videos on Youtube that will challenge you to fight your weight.

  1. Celebrate you!

To overcome your insecurities you must begin to celebrate what have kept you down. I am sure you have seen those public service advertisements on television that have expressed people living under $1 a day, or something to that effect. We have homes to live in, access to the internet, clean air to breathe, food to eat and all these things. To be burdened down with our insecurities are not worth our time. Get out there and celebrate your uniqueness and change what you can change naturally. We have one life to live and living it sad, insecure and bewildered is not an option.

Love your life today and live your best life now! Go!