Tag Archive: sexual


By Esperanza D.

Esperanza

A big thanks to Corve DaCosta who gave me the opportunity, through a blog contest, to be a guest blogger for a day.  I entered the contest with the hope of using it as a platform to creating just a little change, for the better, in this world.

As some of you may know from the HmmSweetSplendidWisdom blog I’m both a Social Work graduate student and a Social Justice activist.  Through my field practicum for school, I am working on HIV prevention and education, as well as HIV testing and counseling. I enjoy it a lot and plan on attending a conference this summer in New York that talks about issues surround HIV and women, in particular women of color.

I’m really excited about this, as my own passion is working with, and empowering women.  In addition, my interest in HIV prevention and education began when my uncle passed away from AIDS and I saw, firsthand, the stigma attached to it. I then knew that it wasn’t ok to treat others as anything less than equal.

Well, I came across a really needed website the other day I want to share with you. It’s called the “Pepsi Refresh Project” that gives $$ to grassroots projects led by real people and community members, like yourselves. Anyone is able to submit an idea that deals with giving back to the community in a way they find most productive or creative. In turn, it is posted online to be voted on by the public and the winner receives a lot of cash for their project. How cool is that? Here is the link if you wish to vote on current projects and find the sign up link to submit your own for the next round.http://www.refresheverything.com/index

What I plan to do is attend the HIV and Women Conference this summer and use my creative talents to come up with a great project proposal for the Pepsi Refresh Project. When this happens, I hope you will support my efforts through your vote. In turn, I hope you feel inspired to come up with a project of your own to submit to the site. Think about what communities or populations could use your support and where you feel your passion can make the most impact.

Advertisements

Advertisements are a form of communication that is used to persuade consumers to purchase a product. Advertisements form part of every marketing plan of a product or service and takes on different forms as technology increases. The costs vary and while some may be expensive, companies invest a lot of energy and monies in getting them right the first time. Most large businesses do not develop advertisements on their own but contract agencies to perform that aspect of the job. We cannot deny the immense power advertisements have on a potential market and will not underestimate the powers they may have over a particular group of people.

As marketers, we have to be very careful with the messages we send with an advert. In that, when you create an advertisement you have to ensure that are not violating rights and also not discriminating against any group among others while at the same time accomplish other objectives. Advertising executives with their creative teams must ensure that these advertisements do not offend a group and that to me is the most important factor to be considered when creating advertisements.

The Jamaican market is not an educated one and that is no excuse to produce adverts that are not fashionable, full of taste and ones that are refined. Recently, over a year there have been advertising campaigns promoting energy drinks. Of course in a sexualized country like Jamaica, sex doesn’t only sell it is embedded in everything we hear and see. This is not to say that this does not exist in other markets and are with other products or services but it exist in a raunchy way.

In this post I have decided to analyze two advertisements that promote a similar product. Both are energy drinks but the company has decided to highlight the feature where it assumes to help someone’s sexual drive. Nothing is wrong with that, some people need the help and are grateful for such but it shouldn’t be done in a distasteful way that offends groups especially when the ad is booked to be seen by children.

The first video below is the product called Magnum. They released this video maybe over a year ago and had the tag line “a mus di magnum inna him” which translates in English to mean “It’s the magnum in him”.  The advertisement depicts a couple in a bedroom. The woman slips in the bathroom to take a break apparently from the hot sexual experience. Overall the advertisement although sexy is tame to some extent not giving much away, leaving much to your imagination. Watch below.

The other product called Mandingo is another energy drink which promises to assist you with your sexual abilities in the bedroom. On the streets Jamaicans combine this product with beers to make a stronger drink which even heightens your ability in the bedroom – so they say! This advert however, is very trashy, offending and is distasteful in every way. This advertisement should not have been approved with the extreme and over the top sexiness. This advertisement is shown when families sit to watch television on any given evening. In posting the videos I have decided to post the first Mandingo commercial.

I am not amazed with the production of some advertisements in Jamaica. I know people who create advertisements for major international companies here and they have no experience in marketing only a connection and network. It is sad because they give others in the field a bad name because of their poor reputation. My favourite video above is the first one – I must say. The female talent in the advertisement is very convincing, and she does a great job by not being over the top – just safe. However, the female talent in the second video who is a popular porn star is very raunchy, sick and unappealing. The second Mandingo commercial is so in your face and it makes it blah. Nothing to aspire to be or anything left to the viewer’s imagination. Anyway, that’s Jamaica advertising for you. Don’t get me wrong we have great ads too.

We couldn’t end on a bad note, so I decided to post an advertisement from Japan. It is an energy drink and just watch how sexual abilities doesn’t play a role in the advert. We know Japanese to be hardworking and ambitious people-they accomplished just that in the advertisement.