Tag Archive: Talent


X Factor Finals

The X Factor is the best talent show ever with the biggest production. The staging makes American Idol look silly and childish. I watched the finals through a link on the internet on Sunday afternoon. I was not only impressed but I was overwhelmed by the production and the staging. From the lights, to the glitz that was on the show, it really exposes the contestants to what the world of stardom and having a house screaming at you offers. Talk about nerves! So there were two guys in the finals this year. They were Olly and Joe and boy did they rock it. They are two different artistes with two different ranges. The moment I heard Joe McElderry sang the first note I tweeted that his voice was simply magnificent, young and fresh. Enjoy his winning song, titled The Climb and it is inspiring.

Miss World 2009

This was by far the worst production of Miss World in years and I was not impressed. I could have missed the show and wouldn’t have felt bad about it. I did not like the fact that the girls were entertaining the crowd. Come on, use established names and singers to do that. The girls have enough nerves dealing with just coming on stage. The production had the best talents on show – although we might think that’s cool – it is tacky. I liked the ending so much it was like bringing the old version of Miss World back and it worked. The ending was simply the best part for me. I did not like all the drumming by the South Africans but guess what if that is your culture, show it off. I would have liked more diversity in the offering.

Paddy Jones

This next video is simply breath taking. Expect the unexpected. The video surrounds Paddy Jones who is 75 years old and still can deliver a performance that rivals the winner of Dancing with the Stars and all the other talent competitions around the place. I wish this old lady all the best. You will expect bones to break at her age but she makes it look easy, although it is not.

If you are new to this blog I have a deep, deep passion for Marketing and Advertising. I will forever appreciate this field and any business that really use the basic skills to advance their companies and their products. I appreciate it so much because it is the only thing I know.

Advertising has been a sore point for many people. The impact advertising may have on potential viewers is great. Creators of advertisements understand this fully and they will exploit the opportunity while being legal to persuade the consumer to purchase a product or to buy into a service. Consumers therefore have a responsibility to take these advertisements with a grain of salt. There is a line in advertising that ad creators try not to cross and this is being deceptive. I have an issue with adverts deceiving people, misleading them to the point where they consume the product and it does not perform the way it was intended to.

We live in the 21st century where everything has to look posh, awesome, appealing and appear to be the best. With demands from companies and an emphasis on profits to be made, pressures are placed on creative teams to create an advert that will rival the competitor. Not only to compete but also to make the advertisement so appealing those consumers will demand the product. Creating an advertisement should take time. Determining the image of the product, partnering that with the right talents, choosing the music, the lighting and the camera angles are all some of the factors which the creative team has to take note of. A whole slew of other considerations which make the final product appealing and persuading.

Can you imagine the thoughts that go in to advertise fashion and products for the face and hair? In developed markets like London, Europe and United States of America where the quality of advertising is high, it takes much effort to produce.

An advertisement in question in recent days is one produced by L’Oreal. The ad features Cheryl Cole (judge on X Factor, huge celebrity in the UK) who in the advertisement praises the product Elvive Full Restore 5 hair care line for making her chestnut “full of life, replenished with healthy shine”. The fact is Cheryl Cole’s chestnut was not entirely her real flowing hair. Should we be having an issue with advertisements like this?

C Cole

Beauty has come under scrutiny many times before and this will never be the last. I have an issue with people having an issue with this advertisement.  First and foremost females who wear extensions do not refer to their hair as fake especially when it blends in with their ‘real’ hair especially when their real hair accounts for much of what you actually see. Females can also confess that when commenting on a friend’s hairstyle they don’t say “Your wig looks good!” instead they say “your hair looks good.” This is in the context of wearing extensions coupled with your real hair. Now if your entire head of hair that I am seeing is from a plastic package then we can conclude that your hair is fake and you are indeed wearing a wig.

Personally I do not see anything wrong with the advertisement because an advert of that nature for it to be effective it has to have some form of fantasy (lies oops) to it. In the advertisement clearly not all of the talent’s hair is false and you would have only known that if you know what extensions look like and if you have worn them before or read it online. The celebrity in question has made extensions apart of her routine look so to say she has done this and it is deceiving to people is ridiculous.

I also have an issue with advertising critics who claim that adverts should be appealing to the normal person. Therefore, advertisements of this nature – fashion related will make ladies feel insecure and affect their self esteem. Rubbish! If an advertisement is going to make you feel bad, you felt bad long before you saw the advertisement. I will not buy the argument that advertisements should ever start using normal people to sell the products. If this worked more companies would have been doing it. Dove has started that trend – saw the features of Oprah but I do not like it. It contradicts the image and position of what the product has established. L’Oreal mentions in their ads ‘because you’re worth it.’ The marketing campaign works because they use celebrities who everyone seems to aspire to be. That image of everything looking right cannot be compromised. It is not by chance the make-up is always right. It is not by chance they are always smiling and telling you how wonderful the product makes them feel and look. It is all a strategy to make you walk to the retail store and purchase the product.

Stop complaining oh how she isn’t wearing her real hair. I must confess I know nothing about hair extensions and rightfully so. However, the first time I saw the advertisement I did not think about her extensions, I thought about the obvious she has great hair and any girl who uses the product will experience the same thing because they are worth it. When I buy facial products which I desperately need to look the way I do lol I don’t want to read or see that the product will make me look normal. I am looking for it to say it will give me clear skin and all those good things. So consumers gravitate to products which makes them look, feel better than they previously did – takes them to a higher level.

Stop again, did you see the advertisement. Really? Watch again and look at 0:21 seconds. At the bottom of the screen it says “styled with some natural hair extensions.” That is all the advertisement needed. Of course in that 30 second advertisement all you were looking at is her ‘real-hair’ and the outcome after using such a product. From an advertising, model-talent’s perspective that’s all that matters – you looked at her hair and wished you had it.

Click reply at the top of the post or Reply located at the right of the first comment to have your say.

Lessons from Susan Boyle

EU BRITAIN SINGING SENSATIONJust over a month ago the world was introduced to the woman who auditioned for Britain’s Got Talent. Traditionally it is believed that contestants on talent shows like these must be young, vibrant, talented and desperate for that huge break. So when this mature woman whose lifelong dream is to become a professional singer walks on stage you can imagine the shock.

The shock and the feeling of disrespect were expressed to her as she began to speak. The disrespect not only came from the audience but in some part expressed by the judges. For some, the nervousness of thousands of people in an audience would scare them. However, she had the courage to ignore all the forces that would hinder her to succeed and give the best rendition of the rehearsed song.

The huge task for most of us is to find our purpose, our rightful place and duties. Susan did not attempt poetry, she did singing. That is the hardest thing for most persons, to identify what you were cut out to do and pursue that which you were made to do. Individuals sometimes take years finding their purpose but when it is found no one can deny the talent. For most of us, we can find it easily but for some it might take a lifetime.

One factor that one cannot ignore is the determination and drive that one has to have. So many times, we let friends, families even our competition deny us of what is rightfully ours because of our fears. But fears only keep us from accomplishing our dreams. In this world, there are so many distractions, the critic whose joy is to tear down, the fans who keep encouraging and is expecting you to defy the odds.

But at the end of the day what decision did you make. Did you make a decision that will secure your future, or you made a decision to satisfy the critics who just want to see you go down. Susan Boyle may be the next huge star but of course there are lessons that can be learnt.

Preparing yourself for the next big thing may just be the opportunity that is coming your way. Of course being ready for the ride will determine how successful you will be. You may never win the race and Susan Boyle did not. She was placed second. Losing with grace and knowing you are a winner yourself makes you appealing and audiences will always respect and look up to stars who express this.

However, she clearly knew how to play the game and that just might have made her the bigger star after the game.