Tag Archive: youtube


Marketing for any business operating in today’s harsh business world isn’t easy. Getting the right campaign to the target market is a huge task. Hitting the nail on the head can be a massive gamble. Companies who use the services of marketing/advertising agencies most times are not in control of what the agencies produce. Somehow, companies even accept anything that the agency produces without contesting or even make suggestions to improve on the advertisement. It is sad when companies have to withdraw ads that offend a segment of the target market even sometimes offending the society. Advertisements are not only produced for the intended market. Because they are viewed in the mass media, extending the reach of the ad, the advert may be offensive. Companies however have a huge role in ensuring that the ads that the company has on television, radio, print etc are comfortable and not offensive.

Recently, KGB a company that answers questions that they receive by text messaging released an ad that some people find offensive. Some even want the ad to be pulled. The ad portrays black females in a salon getting their hair done. A female talent in the ad asked the other ‘What kind of hair is this?’ The response of the hairstylists says natural. The discussion there continues with the quest to find out what natural hair means by sending a text message to KBG for the answer.

From the advertising agency and company’s point of view they have achieved their objectives. They produced an ad reflecting the company’s proposition (product), and they used talents which reflected in some way their intended target audience. Success huh?

But the issue is bigger than that. The issue is the portrayal of black people. Culturally, the black race is known for their sense of humour, survival, hardworking attitude, breaking the law etc. Generally in advertisements the black talent would always deliver that punch line of a joke, or be seen eating unhealthy foods like chicken (not that chicken is bad). There are both positive and negative images that are embedded in ads today. These images can be offending; some can be flattering while others can be motivating.

There is certainly nothing wrong with the advertisement of this company. People will find issue with the ad that most of the actors were black. Normally, companies with a huge target market would show diversity in the ad to show that all races accept their product. This advertisement borderlines offensive because it appears to be saying that only black people wear weaves and emphasizes the fact that they cannot explain where it comes from. The believe that black people wear the most weaves may be a lie, but this ad does not make it appealing.

But how did we get here? There are issues within the black community and it is sad that this company is highlighting that flaw to sell their brand. Majority of people believe that black people use weave as a way to change who they really are. They use all the hair products and chemicals to look like someone else. Weaves do compliment and enhance a woman’s features. There is nothing wrong with wearing a weave. There might be a problem when weave identifies your race.

I have written many Michael Jackson articles, I hope my readers will not get weary. I keep writing about him or referring to him because he did a lot for many people and he touched many lives as well. Most persons only know of the various accusations against him. I wanted to write an article about people giving back and what better man to refer to than the Entertainer of all time, the king of pop – who gave back to so many charities worldwide – Michael Jackson.

The Guinness Book of World Records in the 2000 edition listed Michael Jackson as having the record for supporting the most charities – all of 39. These donations have come in the form of monetary donations through sponsorships or by participating in their silent auctions. Below is a list of all the charities that benefited from Michael Jackson.

  • AIDS Project L.A.
  • American Cancer Society
  • Angel Food
  • Big Brothers of Greater Los Angeles
  • BMI Foundation, Inc.
  • Brotherhood Crusade
  • Brothman Burn Center
  • Camp Ronald McDonald
  • Childhelp U.S.A.
  • Children’s Institute International
  • Cities and Schools Scholarship Fund
  • Community Youth Sports & Arts Foundation
  • Congressional Black Caucus (CBC)
  • Dakar Foundation
  • Dreamstreet Kids
  • Dreams Come True Charity
  • Elizabeth Taylor Aids Foundation
  • Juvenile Diabetes Foundation
  • Love Match
  • Make-A-Wish Foundation
  • Minority Aids Project
  • Motown Museum
  • NAACP
  • National Rainbow Coalition
  • Rotary Club of Australia
  • Society of Singers
  • Starlight Foundation
  • The Carter Center’s Atlanta Project
  • The Sickle Cell Research Foundation
  • Transafrica
  • United Negro College Fund (UNCF)
  • United Negro College Fund Ladder’s of Hope
  • Volunteers of America
  • Watts Summer Festival
  • Wish Granting
  • YMCA – 28th Street/Crenshaw
  • This is a man who could have squandered his earnings on women or the many other things that were around him but he found the time and heart to donate part of his earnings to the various charities worldwide. Even on his will part of his earnings will go to the work to keep doing good in our communities. How many people do we know that when they die stipulate in their wills that charities should benefit from their lives? This is what some people refer to as having a ‘good heart’.

    This giving is even emphasized by companies; they dub it ‘Social Responsibility’. The many companies who keep giving back must be congratulated for it. It is so ironic that companies who give back to communities always want a huge media following to report on the little good they do. It is all a stunt. Companies who give to charities in silence are the real heroes of our time. I hate to see when businesses fail to sponsor events, failing to see the benefits they can gain long term.

    Michael Jackson’s song Man in the Mirror is an amazing song that underlines this point of starting with the man in the mirror, me. The song invites listeners to analyze themselves asking ‘Who am I to be blind?’ to today’s problems.

    We are all one people. Oops! Some people see the world differently, some people see races and classes but we are all one. Some persons cannot give cash, or items but if we cannot afford that we can share love to those who need it.

    Companies who make billions and millions of profits annually all celebrate and watch as people beg a little bit more, while the poverty level continues to rise. We have a responsibility to the world and the environment. Michael Jackson who some may only know him to abuse drugs in his death will be remembered as man who gave willingly to the less fortunate. He looked on the man in the mirror and made that change. So as we move on with our lives and join companies and even start our own, remember the lyrics of one of my favourite MJ Hits – Man in the Mirror.

    Below is a video I found on http://www.youtube.com with the co-writer of the song Man in the Mirror Siedah Garrett giving a tribute to Michael Jackson. Take a listen….The song is touching as she reflects on the life of Michael Jackson.

    I had to include this other video, the original, nothing hits home better.